News
INK Communications Co. Named a 2026 Inc. Power Partner for the Fourth Time in Five Years
INK joins 39 other PR agencies on Inc.’s 2026 list, building on a year of recognition from PRNEWS, PRovoke Media, O’Dwyer’s and Fast Company.
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Resources
Insights to help you navigate what’s next.
Explore expert insights, industry trends, and practical perspectives for technology and energy organizations looking to strengthen their brand, connect with key audiences, and drive measurable business results.
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News
PROI Worldwide Welcomes INK Communications Co., Strengthening Its U.S. Expertise in Technology and Energy
By joining PROI, a global network of independent communications agencies, INK gains access to local partners who can help support clients' communications needs in international markets.
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Insights
Behind INK’s New Look: Lessons from Our Own Brand and Website Refresh
INK launched its first major brand refresh in a decade, allowing us to reflect on the process and how to get it right for the long run. Hear from our designers and developer behind the update.
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News
INK Communications Co. Named to PRNEWS’ 2027 Agency Elite Top 120 for Seventh Consecutive Year
INK’s continued placement on the annual list of top PR agencies reflects its growth and strategic evolution amid a rapidly changing communications landscape.
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News
INK Communications Co. Named to Fast Company’s 2026 Best Workplaces for Innovators
The recognition highlights INK's Be There Before® methodology, growing AI capabilities, and workplace practices that encourage new ideas.
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Insights
What the AI Tech-Energy Convergence Means for Your Communications Strategy
As the AI data center narrative evolves, technology and energy companies are navigating merging storylines and, as a result, interconnected communications challenges.
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News
2026 Data Center Report Analyzes New Challenges Shaping Industry Narratives
INK's research reveals how data center narratives are evolving and what communicators must do differently as scrutiny of AI infrastructure grows.
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Insights
2026 Communications Trends for B2B Tech and Energy Brands
INK leaders weigh in on the communications shifts will shape 2026, from AI to policy gymnastics, and how marketers can navigate them successfully.
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News
2025 Data Center Comms Report Reveals Shifting Narrative
INK has released a special report that explains how the data center narrative evolved and reached a critical inflection point in 2025.
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Insights
Video: Designing Owned Research for Content Marketing
INK’s creative and research teams break down how they designed original, owned research to help Canopy stand out in a competitive market.
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News
INK Communications Co. Named 2025 Inc. Magazine Power Partner
Award celebrates INK’s partnership-driven approach and growing impact across tech, energy and infrastructure sectors.
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News
INK Communications Co. Earns Multiple Best PR Agency Awards
INK ranks on top agency lists from Ragan, PR Daily, PRNews.
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Insights
Special Media Report: How the Data Center Story Is Evolving
Explore what communicators need to know when navigating the data center conversation. This special report uncovers trends, opportunities, and obstacles.
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Insights
Designing Original Research in Content Marketing
Original research in content marketing is most effective when findings are paired with a creative presentation.
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Insights
4 Trends Shaping Today’s Energy Comms Strategies
Navigating new policies, growing demand, and public scrutiny, energy communicators must adapt to new channels, sharpen POVs, and engage nationally and locally.
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Insights
How B2B Companies Can Improve AI Search Visibility with GEO
With Generative Engine Optimization (GEO), companies can improve how they show up in generative AI tools like ChatGPT, Google’s AI Mode, and Perplexity.
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Insights
Why We Turned Our Secret Sauce into a Product
Discover how INK productized its agency methodology to deliver proactive, measurable, and strategic communications results.
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Insights
Regional Communications Are Now a Strategic Imperative
Regional communication strategies are essential because, while national narratives set the tone, regional strategies are what get things done.
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News
It’s Official: INK’s Be There Before® Methodology Gets Registered
INK’s signature Be There Before® methodology has received its registered trademark, acknowledging our formal approach to proactivity.
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Insights
Forbes: How CMOs Can Keep Up With the News Cycle
The news cycle never sleeps. And for CMOs, that means balancing the need to stay ahead of the conversation without constantly playing catch-up.
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Insights
SXSW: Building a Stand-Out Panel Submission
Getting a panel selected for SXSW is a balancing act of relevancy, impact, diversity of perspectives, and expertise. Here is how to shape a winning session.
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Insights
The State of Social: Where Do We Go from Here?
Recent platform news threw a wrench into many a digital strategy, with B2B marketers across industries wondering where to go from here. We can help.
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Insights
2025 Communications Trends to Watch
Here’s what our leaders across planning, communications, digital, brand strategy and content, and creative services are watching— and how you should respond.
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Insights
Issues Management: How to Stay Ahead of Constant Change
Communications strategies that work today may not work months from now because employee and society’s attitudes may change tomorrow. We help brands stay ahead.
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Download
Social Issues Management Worksheet
To determine how aligned a brand is to an issue, we take clients through a set of issues management questions. From there, we determine what type of actions our clients may need to take and build out scenario-based engagement plans. Being prepared is key to responding quickly and protecting your reputation.
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4 Essential Ingredients for Website Development Success
Website projects are all about collaboration. From color selection to copy to code. Check out a few of our best practices help us bring web pages to life.
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Insights
Why You Need INK’s Be There Before® Methodology
We believe it’s our job to proactively bring ideas and strategies to clients that will improve their business results. We do so through Be There Before™.
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Insights
How to Use Generative AI in Your Marketing Workflow
Think of AI as a teammate – available to discuss questions, brainstorm and build on ideas. In marketing communications, having this can be a game changer.
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Download
Insurtech Journalists You Should Know
The reporters you'll want on your insurtech pitch lists.
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Insights
The BTB: September Energy Media Trends Analysis
See our proprietary analysis of media trends driving energy conversations this month.
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Insights
Energy Communications Landscape: Insights to Close the Year Strong
Take a beat and look with the advantage of hindsight at what we’ve seen and experienced so far this year. Now is the time to adjust to stay ahead of the curve and keep our energy comms programs effective.
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Download
Energy Journalists to Know
The reporters you'll want on your pitch list for energy transition, sustainability, and climate change stories.
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Insights
The BTB: August Energy Media Trends Analysis
See our proprietary analysis of media trends driving energy conversations this month.
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The BTB: August Insurtech Media Trends Analysis
See our proprietary analysis of media trends driving insurtech conversations this month.
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Insights
Speaker Tips to Engage Your Audience and Stand Out
To help you prepare for your next speaking session, we’ve compiled some best practices for delivering your message effectively and connecting with your audience in a memorable way.
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Insights
The BTB: July Energy Media Trends Analysis
See our proprietary analysis of media trends driving energy conversations this month.
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Insights
The BTB: July Insurtech Media Trends Analysis
See our proprietary analysis of media trends driving insurtech conversations this month.
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Insights
Navigating B2B Marketing in an Election Year
Should you speak up or stay neutral? How can you address political topics without bias? Can you leverage the election with authenticity? Our experts answer these questions and more.
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Insights
The BTB: June Energy Media Trends Analysis
What's driving the energy conversation? This proprietary look at traditional and social media shows who is talking, what they’re talking about, and why.
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The BTB: June Insurtech Media Trends Analysis
See our proprietary analysis of media trends driving insurtech conversations this month.
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Q&A: The Impact of AI on Media and Marketing, With Pete Pachal
In this Q&A, Pete Pachal, founder of The Media Copilot, shares his expertise on how AI is transforming the media and marketing landscape.
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Insights
Clearing the Hurdles of Insurtech Marketing
Insurtech marketing strategies your brand needs to reach brand strength and differentiation — and your customers! — in a twisting and turning market.
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Insights
The BTB: May Insurtech Media Trends Analysis
What’s driving the insurtech conversation? This proprietary look at traditional and social media shows who is talking, what they’re talking about, and why.
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How To Measure the Value of Media Coverage
Struggling to measure the real value of media coverage? By quantifying article and publication quality you’ll gain a full view of coverage impact.
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Insights
PR Daily: How to Adapt Your SEO Strategy in the Age of AI
The rise of generative AI and machine learning has prompted major changes in SEO algorithms. Learn how to adjust your strategy to maximize authority.
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Insights
Want To Stand Out in the Energy Transition? Develop a Point of View.
Sharing your brand’s specific, unique point of view will help you stand out in the energy transition. Here’s how to find your POV and apply it through communications.
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Insights
Comms Outlook: AI + Social Media’s Impact
AI and evolving social media are set to redefine B2B tech and energy communications in 2024. Dive into INK's latest insights for staying ahead in the evolving digital landscape.
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Insights
Top COP28 Media Themes + How to Use Them
Want to engage with media around COP28, but don’t know where to start? Learn what reporters are discussing and how to get included in the conversation.
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Download
PR + Marketing KPI Cheat Sheet
Measuring comms effectiveness is key to showing your programs’ value. Use this cheat sheet to determine which KPIs to analyze throughout the funnel.
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Insights
Thought Leadership is the New SEO Currency
The future of SEO is AI. Here's why that makes thought leadership even more important.
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Insights
Selling the Value of Thought Leadership to SMEs
Having trouble engaging your roster of thought leaders? Here’s how to get executives, spokespeople, and SMEs excited about contributing to strategic communications.
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Download
Thought Leadership Dos and Don’ts
Get your spokespeople ready for upcoming opportunities with these tips for effective thought leadership strategy.
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Insights
Don’t Get Lost in the Energy Transition Herd
How communicators can combat post-IRA lulls and create differentiated energy brands as more players enter the energy transition.
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Insights
Defining Your B2B SEO Strategy Throughout the Funnel
SEO is more than a race to the top of search results. Learn how to make the biggest splash by aligning your SEO strategy with each stage of the B2B marketing funnel.
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Insights
Creating an EV Marketing Strategy as the Industry Skyrockets
The EV industry is quickly gaining traction in the energy transition. Learn how get ahead of the curve with your EV marketing strategy.
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Insights
How to Measure PR + Marketing at Every Stage of the Funnel
Can you connect the dots between communications tactics and business objectives? Use this interactive funnel diagram to evaluate measurable progress at every stage.
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Insights
How Should Executive Social Support Your Thought Leadership Strategy?
Business leaders are a huge asset in building brand trust. But how does that translate to social? Our content experts discuss how executive social can strengthen your thought leadership.
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Insights
How to Apply ESG Communications Strategies Across Channels
It’s time to move past siloed environmental, social and governance (ESG) communications strategies. Here, we discuss how to apply ESG across your comms channels.
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Download
PR + Marketing Agency RFP Template
No one particularly enjoys putting together an RFP, but it’s a critical first step in ensuring a successful agency partnership. Use this template to make it easier.
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Insights
What ChatGPT Means for the Future of Content Marketing
In the age of online chatbots, human-produced content is here to stay. Here, we explore how ChatGPT is a powerful tool in content marketing despite its limitations.
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Insights
What Does the IRA Mean for Energy Marketing Communications?
In the era of the Inflation Reduction Act, energy communicators have a lot to consider. Our roundtable of experts discuss how to make the most of the moment and the long-haul energy transition.
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Insights
5 Tips for Building Brand Credibility with Strategic Content
Brands that build strong relationships with their customers are more likely to come out on top over their competitors. Use these five tips to create content that builds trust.
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Download
How to Recycle + Amplify Premium Content
Find out how one large, insights-rich piece of content can be used to create additional assets and activity across your entire communications program.
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E-book
PR’s Guide to Media 2022
In this interactive guide, 10 of INK's earned media experts weigh in on what's shaping their most effective reporter pitches for tech and energy companies. Inform your media outreach with the latest insight.
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Download
Brand Voice Barometer
Answer these 10 simple questions to evaluate if your brand voice is resonating with your target audiences.
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Download
Editorial Calendar Template
Clearly map out your plan for upcoming owned content – including publishing schedule, author logistics, audience targeting, promotion strategy, and more – using this fillable spreadsheet.
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Download
Analyst Firm Cheat Sheet
Keep this cheat sheet on hand to align your analyst relations objectives with the focus areas and content of the six top tech analyst firms.
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Download
Crisis Comms Plan Essentials
Use this checklist to build a crisis communications plan that will get your business through everything from crisis blips to catastrophes.
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Download
B2B Persona Template & Question Guide
Run through these questions and fillable template to build your customer personas.
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Download
B2B Social Media Channel Rankings
We ranked 10 social media platforms, from best to worst, in their value to B2B companies. Download the ranking to learn which ones are right for your marketing strategy.
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Download
How To Write S.M.A.R.T.E.R. Objectives
Use this step-by-step guide to develop measurable objectives that will help you reach your goals.
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Download
Analyst Briefing Presentation Checklist
Use this checklist to identify the key information to include in your next analyst briefing deck.
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E-book
PR’s Guide to Media in 2021
What did 2020 teach us about the media – and how does that impact 2021? In this e-book, we share what a changed media landscape means for your PR strategy.
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White paper
Reels to Reddit: Which Social Media Platforms Are Right for Your B2B Brand?
In this white paper, we explore nine social media platforms – LinkedIn, Facebook, Twitter, Instagram, YouTube, Pinterest, Reddit, TikTok, and Snapchat – through a B2B lens, so you know which to include in your social media strategy.
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E-book
The State of Journalism
in 2020
News cycles, business models, and reporter preferences have shifted – particularly so, as we navigate COVID-19. Learn how these changes impact your PR program and media relations strategy.
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White paper
The Power of a B2B Brand Personality
A brand personality can help to create differentiation from competitors and an emotional connection with your audience. Learn how you can create a memorable personality for your brand in our latest white paper.
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White paper
Data Storytelling: Turn Your Data Into Your Next Marketing Asset
You’re already using data to plan and measure your marketing campaigns, but have you considered data storytelling? Use the data powering your business as the cornerstone of your next content marketing initiative.
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E-book
What CEOs are Reading and How to Make Sure It’s Your Marketing Content
When it comes to vying for attention from CEOs, the competition is fierce. So, how can you get in front of this elusive audience? The secret lies within your content.
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White paper
Human-Centered Marketing: 4 Ways to Change your Approach (and Your Results)
Human-centered marketing updates your current tactics, enhances your customer connection, and spurs collaboration. Learn where to start (with empathy).
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Insights
Words Matter: How to Adopt More Inclusive Language into Your Communications
As marketers, we have a responsibility to understand the words we choose — their meaning and origin, and how others might interpret them. Here, we identify a process for adopting inclusive language into your communications.
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Insights
The Secret to Fintech Media Relations Is Simpler Than You Think
Earning fintech media coverage and building relationships requires a steady news pipeline, paid partnerships, and thought leader access. Learn how to strike the right balance.
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Insights
4 Tips to Reach Clean Energy Investors
Following a decade of slow growth, clean energy investment is now surging. This playbook has four strategies for energy communicators looking to reach investors and help secure funding.
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Insights
Want to Increase Your Marketing ROI? Update Your Content Strategy
Follow these six steps to develop a content marketing plan that reliably contributes to your sales funnel.
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Insights
Keeping Your Energy Brand Messaging Fresh Throughout the Transition
A flexible and resilient messaging platform is your ticket to standing out and communicating your energy brand’s unique place in the energy transition.
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News
INK Communications Co. Named 2022 Inc. Magazine Power Partner
Find out why this award stands out as unique and what our inclusion on the list means to INK's leaders.
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Insights
Top COP27 Media Themes + How To Use Them
Find out what topics are trending most heading into COP27 and how they compare to last year's event.
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Insights
How to Evolve Your IoT PR Strategy with Case Studies, Data, and Newsjacking
Learn about three IoT PR tactics that will lead to more compelling media coverage and ensure your technology brand stands out.
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Insights
How a Research Report Can Fuel Your Entire B2B Marketing Program
Integrating original research into your B2B content marketing can support PR, thought leadership, SEO and demand generation. Learn how to create a successful research report.
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Insights
Turning Energy Communicators’ Pain Points into Progress
The energy transition is accelerating, and energy communicators are juggling it all. So, how do we turn pain points into progress? Here are three actionable steps to take.
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Insights
Presenting to Executives: Tips to Get Your C-Suite Listening
Pitching a new idea? Presenting a recommendation? Reporting on a project? Here are four ways to make sure your senior executives listen and respond.
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Insights
The Art of Cybersecurity Public Relations
With an influx of cyber crises, learn how cybersecurity comms experts can work with the media to clearly articulate a story’s importance and the relevance of their brand.
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Insights
Why Marketing Communications Matters in a Downturn
A downturn is not the time to go dark or cut back on communicating with your audiences. In fact, it could be when maintaining these connections matters most. Find out how to adjust your communications strategy to align with new priorities and the current business environment.
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Insights
What’s Next in Cybersecurity Communications
New technologies like 5G are increasing the size of attack surfaces and ushering in new data governance regulations. Here are four tips for communicating in a new era of cybersecurity.
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Insights
Pitching Media Post-Pandemic: What Ed Tech PR Pros Need to Know
To reach journalists and secure coverage in the education and ed tech spaces, keep in mind these three major forces at play.
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Insights
3 Strategies that Win Energy Coverage: Silver Linings, Shareability, and Speed
What do energy reporters want to see in pitches? Improve your chances of securing briefings and coverage with this insight.
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Insights
6 Energy Content Marketing Tips to Power Your Comms
High-quality owned content can serve as a competitive differentiator and a powerful aligning force for companies communicating an energy transition story. See how.
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Insights
How to Communicate in an Evolving Energy Transition
Communicating your role in the energy transition is a massive challenge, especially for energy companies. Read our interview with our VP of Energy about how INK can help.
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Insights
Gen Z: From Social Media App to Job App
Gen Z is a growing labor force and social media is one of the first touchpoints the talent audience has with your brand. Learn to convert clicks from a “like” to an “apply now.”
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Insights
4 Employer Branding Insights from HR, Marketing, and the C-Suite
Advice for marketers, HR professionals, and business leaders looking to lead their companies into a more formal approach to an employer branding program.
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Insights
Goodbye Client Service, Hello Client Partnership
The term client “service” is an antiquated one. Here's why (and how) INK goes beyond service to build collaborative and successful client relationships.
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Insights
Are You Still Not Focused on Your Most Important Audience?
Marketing to customers is key, but how are you marketing your brand to employees and talent? An employer branding strategy needs purpose, data, and buy-in – here's how to start.
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Insights
You’re Always On the Record (Unless You’re Not)
Building brand awareness, thought leadership, and credibility with media and your target audiences takes open and transparent communication. Here's when (and how) to go off the record.
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Insights
INK Founders Talk Ceiling-Busting, Honest Communications, and the Death of Old-School Client Service
In honor of INK's 18th birthday, our female founders – Starr, Kari, and Blair – reflect on what they’re proudest of at INK, and where they see the company and industry headed next.
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Insights
4 Analyst Relations Predictions for 2022
Learn about the analyst trends you can expect to see in 2022 – from expectations to preferences – and how to leverage them to maximize the impact of your analyst relations program.
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Insights
Should B2B Brands Quit Facebook?
Should you be concerned about including Facebook in your digital marketing strategy given the platform's mounting scandals? Find out how we're advising our clients.
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Insights
How to Pitch Media for COP26
What can your brand contribute to the climate change discussions at COP26? Reach media by thinking local, acting fast, and embracing an authentic story.
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Insights
An Elite Top 100 Agency Looks at What’s Next in PR
Take a look at the four communications trends we think should be on every B2B marketer's radar.
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Insights
How to Earn Coverage with Data-Driven PR
Media want information that contributes to the macro-issues of the day. This requires credible, current, and unique data. Learn how to succeed with data storytelling.
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Insights
Measure Better: Share of Voice’s Impact on Your Comms Strategy
At INK, we believe analyzing share of voice and running a successful communications program go hand in hand. You can’t create a strategic program if you haven’t first done the analysis.
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Insights
Humanizing Your Employee Communications
Taking a human-centered approach is critical for reaching your workforce. From personas to employee segmentation to channel diversification - we outline the critical steps for building an internal communications program.
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Insights
Uncovering Your ESG Story
Marketing leaders, the internal experts on the company's brand and its position within the market, are being asked to help define and communicate ESG strategies. Here's what you need to succeed.
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Insights
Next-Generation Sustainability:
Meet Project Boom
Every day should be Earth Day. Around the world, citizens and corporations alike are making commitments today of how they will carry the banner of climate action forward.
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Insights
The Audio Boom: How B2B Marketers Should Plug In
As consumer preferences and listening behaviors shift, it's opening the door for B2B marketers to bring audio into the mix. Learn about the benefits of audio and how to use it both internally and externally.
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Insights
Paid Analyst Relations: Optimizing Your ROI
If you're going to dedicate budget to a paid analyst program, you want to get the utmost value from it. Learn what type of paid engagements will move the needle for your brand.
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Insights
How to Get Your Contributed Articles Published
Getting a contributed article published in today’s environment has never been trickier. Consider these four tips to ensure your content receives the attention it deserves.
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Insights
Using Twitter as a Media Relations Resource
Twitter can help you stay engaged, informed, and agile in your media relations strategy. Learn how you can adapt to an ever-changing landscape with these five tips.
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Insights
Want Stronger Agency Partnerships? Make 6 Changes to Your RFP.
Never underestimate the power of a thoughtful RFP. Our best, longest-lasting client partnerships came from transparent conversations about these six items.
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Insights
What Marketers Need to Know About Independent Journalism
Pandemic layoffs forced many reporters to start their own ventures, giving rise to a new era of indie journalism. Here's what you should know about this growing trend.
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Insights
Setting Goals in Flux Times
Creating communications objectives without full clarity on business goals isn’t ideal, but it’s possible. Here’s why you should create simple objectives, even during flux times.
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Insights
Renewable Energy Communications Programs: How to Create Yours
To survive and thrive in renewable energy, consider five areas of your communications strategy: local and regional, national, global, crisis, and brand.
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Insights
It’s Prime Time to Embrace Sponsored Content
Sponsored content has undergone a complete makeover in recent years. Learn why pay-to-play is well worth your while, plus a few opportunities we recommend for tech companies.
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Insights
Getting the Most Value Out of Virtual Events
Maximizing your communications impact with virtual events requires a shift in typical event strategy. Learn more about the changes you should make to your approach.
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Insights
Don’t Put Digital in a Corner. Integrate and Amplify.
The B2B sales model is going digital, calling for marketers to fully embrace and integrate digital channels into their communications programs. Explore four reasons why digital marketing is critical to your success.
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Insights
Curbing Your Content Pollution in an Attention Economy
People are overwhelmed with content and there isn't enough attention to go around. Learn how to adjust your content strategy with the three Rs – reduce, reuse, and recycle.
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Insights
Analyst Firms: Who You Need to Know
We guide you through the differences between analyst firms and the content they publish, so your analyst relations program achieves maximum impact.
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Insights
3 Reasons B2B Brands Should Try Instagram Reels
Is your brand ready to take the leap into creating short-form video content? Here are three reasons why B2B marketers should try Instagram Reels.
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Insights
Company Rebrand: Three Tips to Take Your Launch to the Next Level
A strategic media relations strategy is critical to any company rebrand. Here are three tips for crafting a stellar campaign that will get the media buzzing about your brand.
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Insights
Why Your Brand Needs a Content Style Guide – And How to Get Started
Consistency is the linchpin of brand trust and loyalty–and content is its vehicle. Bring your brand personality and voice to life with your own unique content style guide.
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Insights
How 2020 Changed Media Relations
To mark the end of our 3-month pitching guide project, we reflected on the five most important media relations lessons to take away from 2020.
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Insights
How to Build an All-Star Thought Leadership Roster
The C-suite isn't the only place you'll find thought leaders in your company. Here's how to strengthen your thought leadership program by growing your lineup.
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Insights
We Will Do Better
We stand with the Black Lives Matter movement. Learn about the actions we will take as a company in an open letter from our executive team.
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Insights
Improving Your Media Training with Empathy
Successful media interviews are all about understanding an audience that many spokespeople are unfamiliar with – journalists. Give your media training a rebrand by focusing on empathy.
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Insights
Pitching Guide: AI Media
This biweekly guide shares how the media is covering AI in relation to COVID-19 and which reporters to consider pitching proactively.
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Insights
Pitching Guide: Cloud Media
Inform your proactive media outreach with biweekly insights on what cloud reporters are covering – and what they want to cover next.
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Insights
Marketing Measurement
Amid COVID-19: Lessons from Warren Buffet
Tempted to adjust your marketing metrics in light of COVID-19? Consider these words of wisdom from the Oracle of Omaha before making any sudden moves.
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Insights
Navigating Difficult Times on Social Media
In challenging situations, social media can be intimidating for brands – but it's still an important communication channel. Here are the steps you can take to navigate hard times.
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Insights
Instagram Marketing in a Like-less World
Does the thought of a like-less Instagram feed make you nervous? You’re not alone, but there’s no need to fear. Learn how digital marketers can adapt to a world without likes.
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Insights
Pitching Guide: Fintech Media
Amid the economic crisis caused by the COVID-19 pandemic, fintech has gained media attention. Download this weekly guide for the latest insights on key reporters and fintech coverage.
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Insights
Pitching Guide: E-commerce Media
We're monitoring e-commerce media targets, news trends, and the share of coverage focused on COVID-19. Download this guide each week for the latest media landscape.
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Insights
Pitching Guide: IoT Media
Are you pitching around topics like 5G or the IIoT? Use this weekly guide to monitor reporter preferences and inform your media outreach.
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Insights
Pitching Guide: Security Media
Download this weekly guide to stay up to date on key security reporters, what they're interested in covering, and how (or if) to consider pitching them.
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Insights
Tech Media Pitching Guides
We're keeping a pulse on key reporters and COVID-19 news coverage across tech industries. Download guides for AI, cloud, IoT, security, fintech, and e-commerce.
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Insights
How to Prepare Spokespeople for Video Conferencing
As companies shift to fully remote work, video conferencing platforms have proven to be essential. From interviews to events, use these tips to prep for on-screen meetings.
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Insights
Media Relations in a Global Crisis
When working with journalists on stories related to the coronavirus, PR professionals should proceed with care and caution. Be sensitive, be helpful, and be prepared.
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Insights
What to Do Now: Leadership Through Communication
Communicating, internally and externally, is crucial to strong leadership in a crisis. We share what communications strategies you should prioritize today, and tomorrow.
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Insights
Communicators Pivot in Light of Coronavirus
Amid a global crisis, it’s critical to align plans and messages with the moment. Here’s how you can effectively shift your communications program during this uncertain time.
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Insights
Pitching Guide: Health Tech Media
Our healthcare system is under immense strain, heightening the importance of tech solutions – and their coverage in the media. Use this guide for insight on health tech reporters.
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Insights
Pitching Guide: Ad Tech Media
Keep a pulse on what ad tech and martech reporters want to cover and how you can pitch them. Use this guide to help inform your ongoing media strategy.
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Insights
The Power of Dashboards: Why the Way You Report Matters
Why do marketers and businesses continue using PowerPoint for reporting if there’s a better alternative? Here are four reasons to ditch PowerPoint – and opt for a dashboard.
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Insights
What Does it Really Mean to Be a ‘Tech’ Company?
From Domino’s to Nike, all kinds of companies are now calling themselves tech. But what makes it true? It comes down to the story you’re telling. Learn when to embrace the label – and how to do it effectively.
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Insights
8 Tips To Help You Kick Off Work with a New Agency
Working with a new agency partner? Here are eight tips to help you seamlessly kick off the new partnership, begin program initiatives, and get results.
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Insights
Is B2B Influencer Marketing Right for My Brand?
Building a B2B influencer marketing program is not a one-size-fits-all endeavor. Here's how to determine if it's right for you.
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Insights
Form vs. Function: Choosing the Right Content Format
The format of your brand materials may hold more power than you think. With a wealth of options at your disposal, here's how to identify the right format for every piece of content.
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Insights
What is Thought Leadership?
What's the strategy behind the buzzword? We define thought leadership, why it's important, and how to run a successful program.
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Insights
Which Awards and Events Are Worth Your Time? Here’s How to Know.
Given the sheer number of awards and events, creating a strategy for your company can be overwhelming. Here's how to determine which opportunities are worth the effort.
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Insights
How to Scale Strategy and Stay on Track
In every PR and marketing communications program, priorities shift and new opportunities arise. Use this four-part framework to establish a strategy that can scale.
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Insights
INK’s 5 Things: Choosing the Right Client Partnerships
Considering INK as an agency partner? We love to hear it. Here are the five things we look for to ensure we’re a good fit for our prospective clients.
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Insights
How PR Measurement Should Guide Your Annual Planning
Before you dive into planning the next 12 months, let’s talk about measurement and how it can help inform your business goals for the next year.
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Insights
Social Media Presence for B2B Tech Brands: 7 Tips for Success
As a social media manager for a B2B tech brand, you should be an expert in all things social. Here are seven tips to keep your social media presence in tip-top shape.
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Insights
The Secret to Asking Good Questions
Smart questions can be powerful in the workplace. From phrasing to follow up, here are five ways to go from question-asker to question master.
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Insights
An Introduction to Industry Analyst Relations
In the last few years, top firms and industry analysts have shifted their approach. Learn how to design and run an effective analyst relations program in today’s landscape.
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Insights
Three Myths of Earned Media
Without a clear definition of earned media, it’s hard to target and measure it strategically. We break down what earned media means today and the strategies to align it with business success.
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Insights
B2B Digital Marketing Starter Pack
Leverage social media as a digital marketing strategy to boost brand awareness, conversions, and, as a result, customer loyalty with a simple three-step process.
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Insights
What You Need to Know When Hiring a Communications Agency
Are you ready to choose an agency partner? Here's how to decide and what to expect, from strategy to communications to results.
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Insights
Help Your Agency Help You: 6 Tips to Get More Out of Your Media Relations
A solid media relations program shouldn’t rely on press releases and media tours alone. Here are six strategies you and your agency can use to achieve better media results.
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Insights
Why Most B2B Customer Personas Fall Short
It's crucial to fully understand your audience when creating customer personas. Learn how to use qualitative research to uncover B2B buyer behavior.
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Insights
Why B2B Companies Shouldn’t Neglect Their Organic Social Media Strategy
Businesses need a balance of paid and organic social media. Learn how a strong B2B social media strategy can build brand awareness and drive engagement.
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Insights
Proving Value With Your Marketing Reporting
Struggling to prove the value of your communications program? We have a radical idea: stop reporting.
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Insights
AI in Marketing: Three Ways AI Helps You Work Smarter, Not Harder
AI is changing the way we market in the B2B space. Here’s how you can make AI part of your marketing strategy and transform your brand for the better.
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Insights
How To Tame the Devil’s Advocate in Marketing Brainstorms
Every team member has a role in brainstorming, except the devil's advocate. Learn how to avoid this persona's disruption and channel their energy elsewhere.
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Insights
How Marketers Drive Growth: Customer Data + Creativity
As data synthesizers with a creative mindset, marketers have the advantage of unique business exposure. Own your position as the customer and market expert.
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Insights
Is Your Agency in the Business of Client Disservice?
If your agency simply says "yes" to your requests, that's a disservice. Learn what the traits of a true communications agency partnership look like.
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Insights
Are You Using Buzzwords in Your Marketing Communications?
With knowledge of your industry's buzzwords and tactics in place to avoid them, your marketing communications can convey the messages you're prioritizing.
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Insights
5 Tips for Respectable Newsjacking
In marketing communications, two main factors can make or break your plans for media coverage and visibility: speed and the quality of the news story you bring to the table.
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Insights
B2B Brands’ Best Conversation Starters for 2019
Social media marketing tactics seem to change every day. Learn which ones have staying power for your brand, from Instagram Stories to video content.
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Insights
How to Conduct Brand Messaging Research
Research is a critical first step in developing your brand’s message. Here's how to analyze your industry landscape, competition, and audience, then assess your own company
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Insights
What Your B2B Tech Audience Really Wants This Holiday
Here are three tips to help B2B tech marketing experts save time, money, and ring in the new year with some stellar campaigns this holiday season.
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Insights
Three Reasons Your Messaging Isn’t Pulling Through
You've heard of the rule of three? It proves that words, concepts, and characters that come in threes are more believable, satisfying, and memorable.
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Insights
The State of Journalism
As the media landscape rapidly evolves, how do we as communication professionals keep up? This is a question about the state of journalism comes to mind almost daily.
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Insights
How Might We Rethink the Agency Model?
We hosted a two-day retreat in Austin for the whole staff as an opportunity to test out our Think Wrong chops and to see what we could dream up for the future of PR and INK.
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Insights
Team Training: Social Photography 101
Let’s dig into how you can take your team's social photography beyond “point-and-shoot” to thoughtfully composed and perfectly exposed.
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Insights
Our Top Picks For SXSW 2018
First time to SXSW? Have no fear! Here are our picks for the interactive, film, and music portions of the festival to help you make the most of your badge.
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Insights
Make the Most of Trade Events for Media Relations
Here’s what you can do to maximize your time at trade events and put your best, preferably comfortable-shoed, foot forward.
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Insights
Create Messaging that Matters
Working in the communications industry, we think about what our clients say about themselves and how they communicate it to the masses a lot; not just what they say, but how they say it.
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Insights
Turning a Blog into an Industry Voice
One of the most significant components of our strategy with Datapipe was taking over and revamping their blog. Here’s an inside look at our work together.
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Insights
What’s the Energy Story?
What INK's work with some of the world's largest and most innovative energy companies has taught us about the evolving energy landscape and its story.
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Insights
Why We Changed Our Name
The industry didn’t change overnight, neither did we. We’ve evolved significantly, hiring in and growing up our multi-disciplinary marketing and creative specialists. Now our name reflects our expanded focus on PR and then some.
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Insights
5 Ways Snapchat is Changing Social Media
Snapchat is changing the social media game. Here's what marketers and advertisers need to know, so they can take the reins of this powerful platform.
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MEDIA TRENDS ANALYSIS
The BTB Reports
Be There Before (BTB) media reports are one way we operationalize the Be There Before methodology for B2B tech and energy. Each month, we capture who is talking, what they’re talking about, and why, with INK’s proprietary analysis of established, emerging, and social media landscapes.
The Technology Report
A monthly analysis of the conversations, trends, and headlines shaping the B2B technology landscape. Discover emerging narratives, media opportunities, and strategic insights to help communications and marketing leaders stay ahead.
The Energy Report
Stay informed on the stories driving the energy industry each month. From policy and market shifts to innovation and public perception, this report highlights the news and trends shaping the conversation.
Special Report: Data Centers
As demand for AI and digital infrastructure accelerates, data centers are reshaping industries around the world. Explore expert analysis on the technologies, policies, investments, and market forces driving one of today's fastest-evolving sectors.