The COVID-19 news cycle is intense and ever-evolving. And on top of that, journalists have been hit hard with layoffs, furloughs, and salary cuts. In this landscape, building strong relationships with media and keeping a constant pulse on their circumstances and coverage is essential.
The E-commerce Pitching Guide includes:
- Coverage Insights – How the media is covering e-commerce and retail in relation to COVID-19
- Media Target List – Insights on key e-commerce and retail reporters, including how and if you should pitch them
- COVID-19 Share of Coverage – The percentage of e-commerce coverage focused on COVID-19
Update: This pitching guide was updated throughout the first three months of the pandemic. The final edition was published 06/04/20. Click to read more about the five biggest media relations lessons we took away from this time period.
For more, explore our full series of tech media pitching guides.