Energy Storage + Battery Systems
Breaking into the Data Center Market
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Digital Marketing
Make every impression count.
INK develops organic social programs and digital ad campaigns across search, social, and programmatic, refining audience targeting and messaging in-flight to support your business goals. Unlike many digital-only firms with an unfocused client base, our B2B-specific playbook reaches audiences across nuanced verticals and at the budgets that make sense for this sector.
Drive web traffic. Attract relevant website visitors through SEO enhancements, targeted campaigns, and engaging content.
Strengthen audience connections. Improve thought leadership and brand authority by building and nurturing your online community.
Gain clarity that fuels market decisions. Learn which messages, visuals, and placements produce meaningful responses from your audience by testing, listening, and measurement across digital campaigns.
Increase sales. Generate qualified leads with digital programs that evolve with your strategy, message, and audiences.
Capabilities
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Social Media Advertising
Amplify messaging and content for stronger impact, from awareness to action, with hyper-specific and retargeted audience ads.
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Organic Social Media
Social media profiles are among the first places customers, employees, and journalists look — what will they see about your company?
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PPC Marketing
Supercharge your search marketing with strategic pay-per-click advertising.
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Executive Social Media
Elevate executive thought leadership while creating meaningful and impactful engagement.
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Programmatic Advertising
Increase engagement by targeting audiences more precisely and optimizing ad performance in real time.
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Influencer Marketing
Find influencers and creators that align with your goals, values, and target audiences to earn third-party validation.
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Direct Media Buying
Ensure your brand is getting in front of the right readers in key publications.
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Employee Advocacy
Train employees to become social media advocates, build strong relationships, and sell authentically through social media.
Digital marketing in action.
Enterprise Software
Turning Broad Potential into Qualified Leads
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Industrial Decarbonization + Carbon Solutions
Driving U.S. Carbon Farming Adoption
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What our partners are saying.
“INK helped us achieve rapid growth goals in the new carbon market through broad brand awareness and direct-to-farmer campaigns.”
U.S. Growth Marketing Manager, Agoro Carbon Alliance
“INK fit seamlessly into our workflow, providing us with data-driven benchmarks and opportunities for growth within our media relations, content, and digital strategies.”
Chief Operating Officer, BuildFax
Our Team
Meet our digital marketing experts.
Our team brings creative instincts to digital strategy and a performance mindset to everything that follows, using campaign results to decide where to double down, what to scale back, and what to test next.
TraciMazurek
VP, Digital
BlairPoloskey
Principal + Partner
JulieCordell
Director, Digital
VictoriaHolland
Senior Associate, Digital
Traci Mazurek
VP, Digital
Traci Koller Mazurek is passionate about building data-driven social and digital programs that connect businesses with the people they care about most. With experience leading B2B and B2C accounts and digital strategy across industries including agriculture, consumer goods, and real estate at INK, she previously led social strategy for clients at Spredfast and R/GA. Traci is a LinkedIn Certified Marketing Insider and Pinterest Certified Media Buyer. She is a native Dallasite who graduated from Baylor University, began her career in public relations with Edelman and FleishmanHillard in New York City, and now lives in Austin with her husband and child.
Blair Poloskey
Principal + Partner
Blair Poloskey solves problems. From storytelling to digital spend and back to general account management, she finds solutions for her clients and executes on them quickly and efficiently. Over the past 15+ years, Blair has developed a love for and deep understanding of B2B technology communications. In 2006, Blair took the reins of INK’s digital and social program. She has spoken at CES, SXSW, and several other digital focused conferences highlighting best practices and opportunities for B2B brands on social.
Julie Cordell
Director, Digital
Julie Cordell is an inherent problem solver. She approaches every digital strategy as a challenge to maximize results and connect businesses with the right people. Her experience includes leading organic and paid digital strategies across technology, nonprofit, and healthcare accounts. She enjoys “geeking out” over digital metrics and is passionate about making data-driven strategic decisions. Her passion for her craft secured her a seat on the paid digital marketing panel at Social Media Day PHL. Julie graduated from Florida State University and now lives in beautiful Orlando, FL.
Victoria Holland
Senior Associate, Digital
Victoria Holland brings curiosity and an instinct for unexpected angles to technically dense B2B communications. She works with nationally and globally recognized technology and energy brands, using a sharp editorial eye and strategic thinking to turn industry expertise into stories people understand and want to engage with. Through thought leadership, social and digital campaigns, she helps clients earn attention, build visibility, and make their expertise matter beyond their industry. Victoria holds a bachelor’s degree in mass communications, is working toward fluency in Spanish, and, when she’s not working, is checking out a new destination or planning her next journey.