Martech + Ad tech
Building Credibility and Showing Expertise with Data
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AI Visibility
Shape the story AI tells about you.
AI is where B2B buyers go to research, compare, and form opinions about companies and products – often long before they come to your website. INK helps you understand, measure, and improve how your company is discovered and described in AI-generated answers. We then execute AI-optimization tactics across your marketing communications programs to make short- and long-term impacts.
Take control of your AI-generated narrative. Influence how AI describes your company, products, and competitive position so it reflects the story you want to tell.
GEO-optimize your communications program. Layer in AI visibility across PR, content, digital, brand messaging, and web so your existing program supports your GEO goals.
Correct AI-distributed misinformation. Determine where AI is surfacing inaccurate or outdated information and address it before it shapes buyer perception.
Evolve your AI presence as your brand grows. Keep AI’s description of your company up to date as your products, markets, and positioning evolve.
Capabilities
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AI Search Audit + Strategy
Build a clear picture of how AI tools describe your brand and where to go from there.
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GEO-Optimized Communications
Create communications that earn visibility in AI-generated answers.
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AI Monitoring + Maintenance
Stay on top of how AI tools describe your brand and correct the record when it shifts.
AI visibility in action.
AI + Intelligent Systems
Research That Drives Revenue and Authority
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Renewable Energy + Emerging Energy Technologies
Owning the Clean Electrification Story
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What our partners are saying.
“INK helped us supercharge our research and create stories that excited media, giving reporters timely insights and strengthening Attentive’s voice in priority markets.”
Senior Director, Brand & Content Marketing, Attentive
“We're not just publishing research for the sake of it. We're listening to what our users need and giving them practical guidance that helps them ship faster and build with confidence.”
Communications Director, Anaconda
“INK helped get us and our new offering in front of the right people at the right time, starting to make Sparkfund synonymous with Distributed Capacity Procurement.”
Chief Executive Officer, Sparkfund
Our Team
Meet our AI visibility experts.
Our AI visibility experts combine communications strategy, search expertise, and AI fluency to understand how brands are represented and improve the signals shaping those answers.
KersaHaughey
Director, AI Strategy
KariHernandez
CSO + Co-founder
ValerieMartinez
Senior Manager, Planning
Kersa Haughey
Director, AI Strategy
Kersa leads INK's marketing, business development, and AI strategy. She has spent her career in communications agencies, guiding brand and media strategies for clients across technology, energy, and professional services. Her AI work at INK focuses on how generative AI is reshaping integrated communications and brand visibility, and spans employee training, ongoing research, GEO/AEO strategy, and client counsel. Kersa holds a BA in Marketing with a minor in Art History from Trinity University.
Kari Hernandez
CSO + Co-founder
Kari Hernandez brings entrepreneurial thinking to her clients and teams, uncovering opportunities in unexpected places and quickly moving ideas to action. Building on twenty years of experience in marketing communications for B2B technology companies, Kari is constantly innovating new and more strategic ways to serve INK’s clients. Her commitment to growth and innovation landed her on PR News’ 2019 Top Women in PR list and helped INK earn its place on the Inc. 5000 and as a Best Place to Work in Austin and Denver.
Valerie Martinez
Senior Manager, Planning
Valerie Martinez strikes the perfect balance of creativity and analytical thinking in her work at INK where she helps teams run efficient programs and deliver results that meet client objectives. With experience in project management and investor relations, Valerie manages resource allocation, project timelines and budgeting, and supports INK teams and clients with research and project leadership. A graduate from The University of Texas Moody College of Communications, Valerie is the ultimate skeptic of a business-as-usual approach and always tries to find a better way to address any challenge she faces.