INK is a North American PR agency that specializes in integrated communications for energy companies. After two decades in the industry, we know how much policy changes, market economics, and public expectations influence the way energy brands tell their stories. We help clients develop a clear and compelling position in that environment, and tailor the story to their diverse audience of customers, investors, policymakers, and communities while keeping the company’s message consistent.
Renewable Energy + Emerging Energy Technologies
Utilities + Grid Modernization
Distributed Energy Resources + Virtual Power Plants
Energy Storage + Battery Systems
Electrification, EV Charging + Mobility
Electricity Generation + Energy Infrastructure
Energy Management Software
Energy Efficiency + Building Electrification
Fuels + Midstream
Industrial Decarbonization + Carbon Solutions
Energy Equipment Manufacturing + Advanced Materials
AI + Data Center Power
Energy Storage + Battery Systems
FlexGen knew that software-controlled batteries could play an essential role in a modern AI data center’s power infrastructure but lacked brand awareness in the data center market.
“INK helped get us and our new offering in front of the right people at the right time, starting to make Sparkfund synonymous with Distributed Capacity Procurement.”
Chief Executive Officer, Sparkfund
Be There Before® (BTB) media reports are one way we operationalize the Be There Before® methodology for B2B tech clients. Each quarter, we capture who's talking, what they’re talking about, and why, with INK’s proprietary analysis of established, emerging, and social media landscapes.
Stay informed on the stories driving the energy industry each quarter. From policy and market shifts to innovation and public perception, this report highlights the news and trends shaping the conversation.
As demand for AI and digital infrastructure accelerates, data centers are reshaping industries around the world. Explore expert analysis on the technologies, policies, investments, and market forces driving one of today's fastest-evolving sectors.
CEO + Co-founder
Starr Million Baker has a knack for finding better ways to do things and motivating others to do the same. She’s created communications programs with a wide breadth of strategic aims for clients big and small in the B2B technology and energy industries. Starr studied journalism at the University of Texas at Austin and has earned her Accreditation in Public Relations from the Public Relations Society of America. Her devotion to her craft and her company has secured her a place on PR News’ Top Women in PR list and added a lot of hardware to INK’s shelves, including multiple Inc. 5000 and Best Places to Work recognition.
SVP, Communications, Energy Practice Lead
Candice Eng delivers results and connections that matter – especially around New York-based media and business relationships. Building on a decade of experience in enterprise tech, consumer, and energy markets, she leads INK’s New York office and media relations services ensuring best practices and relationships are leveraged across the company and for all clients. Candice has executed media events with 400+ media and analysts in attendance and managed events with major partners such as Anheuser Busch, T-Mobile, Bloomberg, ESPN, and more. Her media, communications, and management talents have landed her recognition as Top Tech PR Pro by PRSourceCode’s and Agency Account Manager of the Year by PR News.
Senior Director, Brand Strategy + Content
Abby LaBuff ensures INK’s marketing communications programs are informed and enhanced by research. She applies thoughtful curiosity and an analytical approach to every aspect of her work, whether crafting brand positioning, writing impactful content, or drawing industry and audience insights from data. Her expertise in developing meaningful and actionable personas earned her team a Platinum MarCom Award for its Whole Foods Market 365 audience research. A graduate of the University of Texas at Austin, Abby has a drive to never stop learning and has since become professionally certified in Brandwatch analytics and the ThinkWrong problem-solving methodology.
Senior Director, Planning
Ariel Alonso has shaped communications strategy for organizations navigating some of their highest-stakes moments, from acquisitions and IPOs to periods of rapid growth and transformation. With a career spanning B2B technology and energy, she brings deep expertise in executive communications and media relations, honed through both her work at INK and senior in-house roles. Ariel’s strategic approach to storytelling has helped clients translate complex ideas into compelling narratives and earn top-tier coverage in outlets including TechCrunch, VentureBeat, and CNN. A Massachusetts native, Ariel graduated summa cum laude from Elon University’s School of Communications.
