Moving Brands Beyond Business as Usual

For more than 15 years, INK has helped B2B marketers move beyond what’s predictable by rethinking what’s possible.

Just think of the evolution we’ve witnessed in marketing and communications over the last five years. Marketing is finally being recognized as a primary growth driver for the business. But this evolution comes with heightened expectations, a deluge of data, and the familiar challenges of defending budgets and translating program outputs into business outcomes.

We help our clients deliver on their goals by matching powerful analytics with an approach that embraces empathy and curiosity. We believe that understanding your customers uncovers the biggest opportunities for engagement and growth. With a team of left and right brain thinkers, we can create and execute integrated campaigns that are inspired by fresh ideas and driven by measurable objectives. Using timely data to inform and evaluate our work across the marketing funnel, we’re able to test concepts, pivot when needed, and de-risk the pursuit of uncharted territory.

In short, we believe the most effective way to grow your brand is by becoming the customer expert, matching data-driven insights with creative intuition, and relentlessly adapting to new information and opportunities in the market.

This is what we mean by moving brands beyond business as usual.