Planning
Gain insight on the industry, audiences, and current brand perception.
Services
Strategic, integrated communications that move business forward.
INK’s services are grounded in our B2B technology and energy experience and are designed to work together to create momentum across the customer journey. We combine the right mix of services into integrated programs tailored to support each client’s business priorities, with the flexibility to adapt and scale based on results and evolving needs.
Start here
What's the next move for your business?
Select your business goals to see which INK services can work together to support them, or simply keep scrolling to see our full list of capabilities.
Public Relations
Successful PR puts your story in front of the right people at the right moment. We don't wait for news, we create it. We help clients anticipate the narratives that will resonate with media, analysts, and stakeholders, and get out in front of those stories. INK moves quickly to seize opportunities and coverage that help you meet your goals.
Corporate Communications
INK applies tested systems and expert counsel to issues management, crisis preparation, employer branding, and policy/local strategy needs. Our seasoned strategists work with executives, internal comms, HR, and other departments to connect objectives with human-driven communications and sound judgment.
Content Marketing
INK develops content marketing programs that build thought leadership, convey new ideas, and drive demand throughout the customer journey. We specialize in creating content that speaks to expert audiences and helps customers move from exploration to decision-making.
Digital Marketing
INK develops organic social programs and digital ad campaigns across search, social, and programmatic, refining audience targeting and messaging in-flight to support your business goals. Unlike many digital-only firms with an unfocused client base, our B2B-specific playbook reaches audiences across nuanced verticals and at the budgets that make sense for this sector.
Brand Strategy
INK develops brand strategy using market and audience insights to define what sets you apart. We turn that understanding into positioning and messaging that give customers a clear reason to choose your company.
Creative + Web Services
INK creates visual identities, marketing materials, digital experiences, and websites, translating brand strategy into how people see and experience a business across every touchpoint. Every interaction with your brand should help people understand who you are and what you offer. We connect business goals, messaging, and audience knowledge with design decisions.
AI Visibility
AI is where B2B buyers go to research, compare, and form opinions about companies and products - often long before they come to your website. INK helps you understand, measure, and improve how your company is discovered and described in AI-generated answers. We then execute AI-optimization tactics across your marketing communications programs to make short- and long-term impacts.
Foundation Services
Define what sets you apart.
Establish the strategy, messaging, and identity that guides every expression of the brand.
Brand Strategy
INK develops brand strategy using market and audience insights to define what sets you apart. We turn that understanding into positioning and messaging that give customers a clear reason to choose your company.
Creative + Web Services
INK creates visual identities, marketing materials, digital experiences, and websites, translating brand strategy into how people see and experience a business across every touchpoint. Every interaction with your brand should help people understand who you are and what you offer. We connect business goals, messaging, and audience knowledge with design decisions.
Perception Services
Strengthen your reputation.
Use corporate communications and PR to strengthen your reputation with the audiences that shape your business: customers, employees, media, analysts, investors, influencers, and policymakers.
Corporate Communications
INK applies tested systems and expert counsel to issues management, crisis preparation, employer branding, and policy/local strategy needs. Our seasoned strategists work with executives, internal comms, HR, and other departments to connect objectives with human-driven communications and sound judgment.
Public Relations
Successful PR puts your story in front of the right people at the right moment. We don't wait for news, we create it. We help clients anticipate the narratives that will resonate with media, analysts, and stakeholders, and get out in front of those stories. INK moves quickly to seize opportunities and coverage that help you meet your goals.
Visibility Services
Be where your customers are.
Strengthen your presence across content, search, social, paid media, and AI as buyer research moves across channels.
Content Marketing
INK develops content marketing programs that build thought leadership, convey new ideas, and drive demand throughout the customer journey. We specialize in creating content that speaks to expert audiences and helps customers move from exploration to decision-making.
Digital Marketing
INK develops organic social programs and digital ad campaigns across search, social, and programmatic, refining audience targeting and messaging in-flight to support your business goals. Unlike many digital-only firms with an unfocused client base, our B2B-specific playbook reaches audiences across nuanced verticals and at the budgets that make sense for this sector.
AI Visibility
AI is where B2B buyers go to research, compare, and form opinions about companies and products - often long before they come to your website. INK helps you understand, measure, and improve how your company is discovered and described in AI-generated answers. We then execute AI-optimization tactics across your marketing communications programs to make short- and long-term impacts.
Our Approach
Be There Before® Methodology
Clients hire agencies to see what’s coming. Be There Before® is INK’s trademarked methodology for operationalizing productivity across our work. The approach is made up of repeatable systems our team uses to anticipate emerging opportunities, bring clients new ideas, and strategically evolve programs over time.
Partnership
Integrated
Communications
Analysis
Our 360° program strategy
A smarter approach, from start to finish.
We continuously plan and analyze our programs against objectives, fine-tuning our strategy to impact your business goals. We see it as cyclical: Analysis fuels strategy, strategy yields reporting, and reporting generates analysis and a refined strategy.
Integrated Strategy
Combine industry and audience intelligence to lead an objective-focused, integrated campaign.
Analysis
Measure performance, generate insights, and optimize to maximize impact.