Be There Before®
Be There Before is INK’s methodology for staying proactive and helping you see what’s coming. Based on proven strategies, it’s our magic sauce for being a good partner and ensures we continuously bring our clients ideas and strategies that improve their business results.
LEARN ABOUT OUR METHODOLOGY
More than any other agency I’ve worked with, INK is proactive, informed, goes the extra mile, and acts as a true partner.”
Collaborative Partnerships
We consider ourselves an extension of our client’s team. That means we prioritize forming strong personal connections and fully immerse ourselves in their companies to align our efforts with their strategic goals. Collaboration is foundational for a strong and effective partnership, which is why we facilitate brainstorming workshops to fuel our program at the beginning and throughout our partnerships.
Our 360 Program Approach
We continuously plan and analyze our programs against objectives, fine-tuning our strategy to impact your business goals. We see it as cyclical: Analysis fuels strategy, strategy yields reporting, and reporting generates analysis.
Program Effectiveness
We work with our clients to ensure each stage of their marketing funnel is filled in a repeatable, measurable way. Communications directly impact each phase of the funnel; an effective program should reflect that. Data informs strategy and shows the value of comms. When deciding what metrics and outcomes to evaluate, we consider:
- Company Goal Alignment
- Quality Over Quantity
- Honest Assessment and Opportunity for Iteration