Brand Voice Barometer
Answer these 10 simple questions to evaluate if your brand voice is resonating with your target audiences.
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Editorial Calendar Template
Clearly map out your plan for upcoming owned content – including publishing schedule, author logistics, audience targeting, promotion strategy, and more – using this fillable spreadsheet.
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Analyst Firm Cheat Sheet
Keep this cheat sheet on hand to align your analyst relations objectives with the focus areas and content of the six top tech analyst firms.
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Crisis Comms Plan Essentials
Use this checklist to build a crisis communications plan that will get your business through everything from crisis blips to catastrophes.
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B2B Persona Template & Question Guide
Run through these questions and fillable template to build your customer personas.
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