Social Issues Management Worksheet
To determine how aligned a brand is to an issue, we take clients through a set of issues management questions. From there, we determine what type of actions our clients may need to take and build out scenario-based engagement plans. Being prepared is key to responding quickly and protecting your reputation.
Continue Reading
Insurtech Journalists You Should Know
The reporters you'll want on your insurtech pitch lists.
Continue Reading
Energy Journalists to Know
The reporters you'll want on your pitch list for energy transition, sustainability, and climate change stories.
Continue Reading
PR + Marketing KPI Cheat Sheet
Measuring comms effectiveness is key to showing your programs’ value. Use this cheat sheet to determine which KPIs to analyze throughout the funnel.
Continue Reading
Thought Leadership Dos and Don’ts
Get your spokespeople ready for upcoming opportunities with these tips for effective thought leadership strategy.
Continue Reading