PR + Marketing KPI Cheat Sheet
Measuring comms effectiveness is key to showing your programs’ value. Use this cheat sheet to determine which KPIs to analyze throughout the funnel.
Thought Leadership Dos and Don’ts
Get your spokespeople ready for upcoming opportunities with these tips for effective thought leadership strategy.
PR + Marketing Agency RFP Template
No one particularly enjoys putting together an RFP, but it’s a critical first step in ensuring a successful agency partnership. Use this template to make it easier.
Energy Journalists to Know
The reporters you'll want on your pitch list for energy transition, sustainability, and climate change stories.
How to Recycle + Amplify Premium Content
Find out how one large, insights-rich piece of content can be used to create additional assets and activity across your entire communications program.