What Marketers Need to Know About Independent Journalism
Pandemic layoffs forced many reporters to start their own ventures, giving rise to a new era of indie journalism. Here's what you should know about this growing trend.
Setting Goals in Flux Times
Creating communications objectives without full clarity on business goals isn’t ideal, but it’s possible. Here’s why you should create simple objectives, even during flux times.
Reels to Reddit: Which Social Media Platforms Are Right for Your B2B Brand?
In this white paper, we explore nine social media platforms – LinkedIn, Facebook, Twitter, Instagram, YouTube, Pinterest, Reddit, TikTok, and Snapchat – through a B2B lens, so you know which to include in your social media strategy.
Renewable Energy Communications Programs: How to Create Yours
To survive and thrive in renewable energy, consider five areas of your communications strategy: local and regional, national, global, crisis, and brand.
It’s Prime Time to Embrace Sponsored Content
Sponsored content has undergone a complete makeover in recent years. Learn why pay-to-play is well worth your while, plus a few opportunities we recommend for tech companies.