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Measure Better: Share of Voice’s Impact on Your Comms Strategy

At the heart of every effective communications program is understanding how your brand is performing in the media compared to your competitors. This metric, called share of voice, often tops the list of a marketer’s target key performance indicators (KPIs). However, when not analyzed properly or not combined with other metrics that tell a more

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Humanizing Your Employee Communications

Taking a human-centered approach is critical for reaching your workforce. From personas to employee segmentation to channel diversification - we outline the critical steps for building an internal communications program.

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Uncovering Your ESG Story

Marketing leaders, the internal experts on the company's brand and its position within the market, are being asked to help define and communicate ESG strategies. Here's what you need to succeed.

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B2B Persona Template & Question Guide

Run through these questions and fillable template to build your customer personas.

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