Help Your Agency Help You: 6 Tips to Get More Out of Your Media Relations
A solid media relations program shouldn’t rely on press releases and media tours alone. Here are six strategies you and your agency can use to achieve better media results.
Why Most B2B Customer Personas Fall Short
It's crucial to fully understand your audience when creating customer personas. Learn how to use qualitative research to uncover B2B buyer behavior.
Why B2B Companies Shouldn’t Neglect Their Organic Social Media Strategy
Businesses need a balance of Paid vs Organic Social Media. Learn how a strong B2B social media strategy can build brand awareness and drive engagement.
Marketing Reporting is Bad for Your Comms Program. Pro-Tip: Start Analyzing.
Struggling to prove the value of your communications program? We have a radical idea: stop reporting.
AI in Marketing: Three Ways AI Helps You Work Smarter, Not Harder
AI is changing the way we market in the B2B space. Here’s how you can make AI part of your marketing strategy and transform your brand for the better.