How to Scale Strategy and Stay on Track
In every PR and marketing communications program, priorities shift and new opportunities arise. Use this four-part framework to establish a strategy that can scale.
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The Power of a B2B Brand Personality
A brand personality can help to create differentiation from competitors and an emotional connection with your audience. Learn how you can create a memorable personality for your brand in our latest white paper.
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INK’s Five Things: Choosing the Right Client Partnerships
Considering INK as an agency partner? We love to hear it. Here are the five things we look for to ensure we’re a good fit for our prospective clients.
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PR Measurement to Guide Your 2020 Planning
Before you dive into planning the next 12 months, let’s talk about measurement and how it can help inform your business goals in 2020.
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Social Media Presence for B2B Tech Brands: 7 Tips for Success
As a social media manager for a B2B tech brand, you should be an expert in all things social. Here are seven tips to keep your social media presence in tip-top shape.
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