Insights for Tech + Energy Marketers

Media want information that contributes to the macro-issues of the day. This requires credible, current, and unique data. Learn how to succeed with data storytelling.

AI and evolving social media are set to redefine B2B tech and energy communications in 2024. Dive into INK's latest insights for staying ahead in the evolving digital landscape.

Want to engage with media around COP28, but don’t know where to start? Learn what reporters are discussing and how to get included in the conversation.

Measuring comms effectiveness is key to showing your programs’ value. Use this cheat sheet to determine which KPIs to analyze throughout the funnel.

The future of SEO is AI. Here's why that makes thought leadership even more important.