How to Use Data to Secure Coverage
Media want information that contributes to the macro-issues of the day. This requires credible, current, and unique data. Learn how to succeed with data storytelling.
Measure Better: Share of Voice’s Impact on Your Comms Strategy
At the heart of every effective communications program is understanding how your brand is performing in the media compared to your competitors. This metric, called share of voice, often tops the list of a marketer’s target key performance indicators (KPIs). However, when not analyzed properly or not combined with other metrics that tell a more
Humanizing Your Employee Communications
Taking a human-centered approach is critical for reaching your workforce. From personas to employee segmentation to channel diversification - we outline the critical steps for building an internal communications program.
Uncovering Your ESG Story
Marketing leaders, the internal experts on the company's brand and its position within the market, are being asked to help define and communicate ESG strategies. Here's what you need to succeed.
B2B Persona Template & Question Guide
Run through these questions and fillable template to build your customer personas.