Improving Your Media Training with Empathy
Successful media interviews are all about understanding an audience that many spokespeople are unfamiliar with – journalists. Give your media training a rebrand by focusing on empathy.
Pitching Guide: AI Media
This biweekly guide shares how the media is covering AI in relation to COVID-19 and which reporters to consider pitching proactively.
Pitching Guide: Cloud Media
Inform your proactive media outreach with biweekly insights on what cloud reporters are covering – and what they want to cover next.
Amid COVID-19: Lessons from Warren Buffet
Tempted to adjust your marketing metrics in light of COVID-19? Consider these words of wisdom from the Oracle of Omaha before making any sudden moves.
Navigating Difficult Times on Social Media
In challenging situations, social media can be intimidating for brands – but it's still an important communication channel. Here are the steps you can take to navigate hard times.