Want To Stand Out in the Energy Transition? Develop a Point of View.
Sharing your brand’s specific, unique point of view will help you stand out in the energy transition. Here’s how to find your POV and apply it through communications.
How to Earn Coverage with Data-Driven PR
Media want information that contributes to the macro-issues of the day. This requires credible, current, and unique data. Learn how to succeed with data storytelling.
2024 Comms Outlook: AI + Social Media’s Impact
AI and evolving social media are set to redefine B2B tech and energy communications in 2024. Dive into INK's latest insights for staying ahead in the evolving digital landscape.
Top COP28 Media Themes + How to Use Them
Want to engage with media around COP28, but don’t know where to start? Learn what reporters are discussing and how to get included in the conversation.
PR + Marketing KPI Cheat Sheet
Measuring comms effectiveness is key to showing your programs’ value. Use this cheat sheet to determine which KPIs to analyze throughout the funnel.