Improving Your Media Training with Empathy
Successful media interviews are all about understanding an audience that many spokespeople are unfamiliar with – journalists. Give your media training a rebrand by focusing on empathy.
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Pitching Guide: AI Media
This biweekly guide shares how the media is covering AI in relation to COVID-19 and which reporters to consider pitching proactively.
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Pitching Guide: Cloud Media
Inform your proactive media outreach with biweekly insights on what cloud reporters are covering – and what they want to cover next.
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Marketing Measurement
Amid COVID-19: Lessons from Warren Buffet
Tempted to adjust your marketing metrics in light of COVID-19? Consider these words of wisdom from the Oracle of Omaha before making any sudden moves.
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Navigating Difficult Times on Social Media
In challenging situations, social media can be intimidating for brands – but it's still an important communication channel. Here are the steps you can take to navigate hard times.
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