Renewable Energy + Emerging Energy Technologies
Unifying an Employer Brand to Support Workforce Growth
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Corporate Communications
Corporate comms without the corporate speak.
INK applies tested systems and expert counsel to issues management, crisis preparation, employer branding, and policy/local strategy needs. Our seasoned strategists work with executives, internal comms, HR, and other departments to connect objectives with human-driven communications and sound judgment.
Build trust. Communicate leadership decisions and company priorities in ways that strengthen relationships with customers, employees, and other stakeholders.
Get ahead of issues. Identify emerging internal and external risks early, prioritize the issues with potential for real business impact, and prepare leaders to respond early and consistently.
Adapt to local market dynamics. Make your company’s story relevant to the communities where you operate by connecting it to policy priorities, regional interests, and economic impact at the state and local level.
Strengthen your employer brand. Help current and prospective employees understand what your company stands for and how it operates.
Capabilities
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Employer Branding
Build a positive perception among potential and current employees and support your company’s long-term talent strategy.
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Crisis + Issues Management
Go from reactive to proactive with strategies that address potential scenarios.
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Policy Communications
Navigate the delicate nature of public policy and legislative affairs while effectively communicating your position.
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Regional Playbook
Leverage regional communications strategies to navigate policy, sentiment, and communication engagement at a local and state level, especially in markets like Texas that are key for energy and infrastructure businesses.
Corporate communications in action.
Fintech + Payments
Preparing for Crisis
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Cloud + Data Center
Shifting Brand Perception to Drive Growth
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What our partners are saying.
“Because of INK’s work, we have been able to quickly deploy our strategic messaging when issues have occurred, avoid media crises, and refine our plan over time to meet emerging challenges.”
Senior Manager of Corporate Communications, Netspend
“INK aligned employees and stakeholders across the company on a new brand vision and message and then made sure we were ready and able to deliver it.”
Senior Vice President of Marketing, Datapipe
“INK knows that communications must be targeted in a world full of noise.”
Senior Vice President of Strategy and Communications, IFT
Our Team
Meet our corporate communications experts.
Our team brings industry experience, policy knowledge, regional presence, and relationships across key North American markets to their corporate communications counsel. They help clients navigate situations that can shape reputation and business outcomes.
CaitlinNew
SVP, Communications, B2B Tech Practice Lead
CandiceEng
SVP, Communications, Energy Practice Lead
StarrMillionBaker
CEO + Co-founder
BlairPoloskey
Principal + Partner
Caitlin New
SVP, Communications, B2B Tech Practice Lead
Caitlin New is on a mission to inspire creative solutions for clients that want to move beyond the routine and welcome bold, new paths in their marketing and communications programs. Through her skill for building strong client relationships and passion for understanding her clients’ businesses, Caitlin leads teams to create communications programs that are built on trust and have real impact. Caitlin has deep experience in technology communications and has promoted innovation in the payments, retail, cybersecurity, insurance, and real estate industries. Caitlin’s ability to motivate self and teams led to her earning an Accreditation in Public Relations (APR) from the Public Relations Society of America, as well as her team securing a PR Daily Digital PR and Social Media Award.
Candice Eng
SVP, Communications, Energy Practice Lead
Candice Eng delivers results and connections that matter – especially around New York-based media and business relationships. Building on a decade of experience in enterprise tech, consumer, and energy markets, she leads INK’s New York office and media relations services ensuring best practices and relationships are leveraged across the company and for all clients. Candice has executed media events with 400+ media and analysts in attendance and managed events with major partners such as Anheuser Busch, T-Mobile, Bloomberg, ESPN, and more. Her media, communications, and management talents have landed her recognition as Top Tech PR Pro by PRSourceCode’s and Agency Account Manager of the Year by PR News.
Starr Million Baker
CEO + Co-founder
Starr Million Baker has a knack for finding better ways to do things and motivating others to do the same. She’s created communications programs with a wide breadth of strategic aims for clients big and small in the B2B technology and energy industries. Starr studied journalism at the University of Texas at Austin and has earned her Accreditation in Public Relations from the Public Relations Society of America. Her devotion to her craft and her company has secured her a place on PR News’ Top Women in PR list and added a lot of hardware to INK’s shelves, including multiple Inc. 5000 and Best Places to Work recognition.
Blair Poloskey
Principal + Partner
Blair Poloskey solves problems. From storytelling to digital spend and back to general account management, she finds solutions for her clients and executes on them quickly and efficiently. Over the past 15+ years, Blair has developed a love for and deep understanding of B2B technology communications. In 2006, Blair took the reins of INK’s digital and social program. She has spoken at CES, SXSW, and several other digital focused conferences highlighting best practices and opportunities for B2B brands on social.