The Be There Before (BTB) media reports are your view into what’s driving B2B tech and energy conversations. Keep a pulse on who’s talking, what they’re talking about, and why, with INK’s proprietary analysis spanning news outlets, newsletters, podcasts, social media, forums, and more.
Be There Before® Media Trends Analysis
August 2025
B2B Tech Report
Analysis of the latest media conversations across connectivity, cloud, cybersecurity, insurtech, and fintech verticals.
View the Report
August 2025
Energy Report
Analysis of the latest media conversations across renewables, oil and gas, alternative energies, energy storage, and the power grid.
View The Report
"The monthly BTB is not only a helpful resource for me, but I can pass along INK's insights to our broader leadership team."
"The report is just so frickin' cool! Not only are the insights fresh, but as marketers, the format inspires my team and me to set higher standards for our own output."
"More than any other agency I’ve worked with, INK is proactive, informed, goes the extra mile, and acts as a true partner."
Insights in Your Inbox
Ready to stay one step ahead? Sign up to receive new Be There Before media reports every month, so you always have the latest insight.
Subscribe to the BTBBTB Subject Leads
Caitlin New
VP, Comms, B2B Tech Practice Lead
CAITLIN NEW
VP, Comms, B2B Tech Practice Lead
Caitlin New is on a mission to inspire creative solutions for clients that want to move beyond the routine and welcome bold, new paths in their marketing and communications programs. Through her skill for building strong client relationships and passion for understanding her clients’ businesses, Caitlin leads teams to create communications programs that are built on trust and have real impact. Caitlin has deep experience in technology communications and has promoted innovation in the payments, retail, cybersecurity, insurance, and real estate industries. Caitlin’s ability to motivate self and teams led to her earning an Accreditation in Public Relations (APR) from the Public Relations Society of America, as well as her team securing a PR Daily Digital PR and Social Media Award.
Candice Eng
VP, Comms, Energy Practice Lead
CANDICE ENG
VP, Comms, Energy Practice Lead
Candice Eng delivers results and connections that matter – especially around New York-based media and business relationships. Building on a decade of experience in enterprise tech, consumer, and energy markets, she leads INK’s New York office and media relations services ensuring best practices and relationships are leveraged across the company and for all clients. Candice has executed media events with 400+ media and analysts in attendance and managed events with major partners such as Anheuser Busch, T-Mobile, Bloomberg, ESPN, and more. Her media, communications, and management talents have landed her recognition as Top Tech PR Pro by PRSourceCode’s and Agency Account Manager of the Year by PR News.
Helen Murphy
VP, Comms
HELEN MURPHY
VP, Comms
Helen Murphy delights in crafting marketing campaigns that positively impact the entire marketing funnel. Her experience includes the development and strategic leadership of communications programs and campaigns for B2B companies in industries ranging fromcyber security and managed cloud hosting to clean energy. She also has a passion for product marketing and can help you connect the dots when it comes to turning those leads into SQLs! Helen graduated from Rice University.
Caroline Harvey
VP, Planning
CAROLINE HARVEY
VP, Planning
Caroline Patterson brings a strategic, creative, and resourceful approach to helping clients tell their stories. With experience on B2B accounts from cloud to cybersecurity to enterprise software, she has landed her clients in top outlets including Business Insider, CNBC, TechCrunch, and WIRED. Prior to INK, Caroline worked at Matter on tech and consumer clients such as Alert Logic, CVS, and Progress. Caroline is a Colorado native and graduated from the University of Kansas where she studied communications and was a four-year varsity swimmer and team captain for her senior season.