Form vs. Function: Choosing the Right Content Format
The format of your brand materials may hold more power than you think. With a wealth of options at your disposal, here's how to identify the right format for every piece of content.
What is Thought Leadership?
What's the strategy behind the buzzword? We define thought leadership, why it's important, and how to run a successful program.
Which Awards and Events Are Worth Your Time? Here’s How to Know.
Given the sheer number of awards and events, creating a strategy for your company can be overwhelming. Here's how to determine which opportunities are worth the effort.
How to Scale Strategy and Stay on Track
In every PR and marketing communications program, priorities shift and new opportunities arise. Use this four-part framework to establish a strategy that can scale.
INK’s Five Things: Choosing the Right Client Partnerships
Considering INK as an agency partner? We love to hear it. Here are the five things we look for to ensure we’re a good fit for our prospective clients.