How to Pitch Media for COP26
What can your brand contribute to the climate change discussions at COP26? Reach media by thinking local, acting fast, and embracing an authentic story.
An Elite Top 100 Agency Looks at What’s Next in PR
Take a look at the four communications trends we think should be on every B2B marketer's radar.
How to Use Data to Secure Coverage
Media want information that contributes to the macro-issues of the day. This requires credible, current, and unique data. Learn how to succeed with data storytelling.
Measure Better: Share of Voice’s Impact on Your Comms Strategy
At the heart of every effective communications program is understanding how your brand is performing in the media compared to your competitors. This metric, called share of voice, often tops the list of a marketer’s target key performance indicators (KPIs). However, when not analyzed properly or not combined with other metrics that tell a more
Humanizing Your Employee Communications
Taking a human-centered approach is critical for reaching your workforce. From personas to employee segmentation to channel diversification - we outline the critical steps for building an internal communications program.