Gen Z: From Social Media App to Job App
Gen Z is a growing labor force and social media is one of the first touchpoints the talent audience has with your brand. Learn to convert clicks from a “like” to an “apply now.”
4 Employer Branding Insights from HR, Marketing, and the C-Suite
Advice for marketers, HR professionals, and business leaders looking to lead their companies into a more formal approach to an employer branding program.
Goodbye Client Service, Hello Client Relationships
The term client “service” is an antiquated one. Here's why (and how) INK goes beyond service to build collaborative and successful client relationships.
Are You Still Not Focused on Your Most Important Audience?
Marketing to customers is key, but how are you marketing your brand to employees and talent? An employer branding strategy needs purpose, data, and buy-in – here's how to start.
You’re Always On the Record (Unless You’re Not)
Building brand awareness, thought leadership, and credibility with media and your target audiences takes open and transparent communication. Here's when (and how) to go off the record.