Insights for Tech + Energy Marketers

Article

Measurement + AnalysisResearch + Strategy

Proving Value With Your Marketing Reporting

Struggling to prove the value of your communications program? We have a radical idea: stop reporting.

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Article

Content Marketing

AI in Marketing: Three Ways AI Helps You Work Smarter, Not Harder

AI is changing the way we market in the B2B space. Here’s how you can make AI part of your marketing strategy and transform your brand for the better.

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Article

Employee Communications

How To Tame the Devil’s Advocate in Marketing Brainstorms

Every team member has a role in brainstorming, except the devil's advocate. Learn how to avoid this persona's disruption and channel their energy elsewhere.

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Article

Research + StrategyCreative + Design

How Marketers Drive Growth: Customer Data + Creativity

As data synthesizers with a creative mindset, marketers have the advantage of unique business exposure. Own your position as the customer and market expert.

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Article

Agency Partnership

Is Your Agency in the Business of Client Disservice?

If your agency simply says "yes" to your requests, that's a disservice. Learn the signs of a toxic agency relationship that can limit your brand's growth.

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