How to Earn Coverage with Data-Driven PR
Media want information that contributes to the macro-issues of the day. This requires credible, current, and unique data. Learn how to succeed with data storytelling.
2024 Comms Outlook: AI + Social Media’s Impact
AI and evolving social media are set to redefine B2B tech and energy communications in 2024. Dive into INK's latest insights for staying ahead in the evolving digital landscape.
Top COP28 Media Themes + How to Use Them
Want to engage with media around COP28, but don’t know where to start? Learn what reporters are discussing and how to get included in the conversation.
Thought Leadership is the New SEO Currency
The future of SEO is AI. Here's why that makes thought leadership even more important.
Selling the Value of Thought Leadership to SMEs
Having trouble engaging your roster of thought leaders? Here’s how to get executives, spokespeople, and SMEs excited about contributing to strategic communications.