Insights for Tech + Energy Marketers

Article

Public RelationsDigital + Social Media

Using Twitter as a Media Relations Resource

Twitter can help you stay engaged, informed, and agile in your media relations strategy. Learn how you can adapt to an ever-changing landscape with these five tips.

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Article

Agency Partnership

Want Stronger Agency Partnerships? Make 6 Changes to Your RFP.

Never underestimate the power of a thoughtful RFP. Our best, longest-lasting client partnerships came from transparent conversations about these six items.

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Article

Thought Leadership StrategyPublic Relations

What Marketers Need to Know About Independent Journalism

Pandemic layoffs forced many reporters to start their own ventures, giving rise to a new era of indie journalism. Here's what you should know about this growing trend.

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Article

Measurement + AnalysisPublic Relations

Setting Goals in Flux Times

Creating communications objectives without full clarity on business goals isn’t ideal, but it’s possible. Here’s why you should create simple objectives, even during flux times.

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Article

Thought Leadership StrategyPublic RelationsContent Marketing

It’s Prime Time to Embrace Sponsored Content

Sponsored content has undergone a complete makeover in recent years. Learn why pay-to-play is well worth your while, plus a few opportunities we recommend for tech companies.

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