Insights for Tech + Energy Marketers

Article

Public Relations

How to Pitch Media for COP26

What can your brand contribute to the climate change discussions at COP26? Reach media by thinking local, acting fast, and embracing an authentic story.

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Article

Public RelationsAgency Partnership

An Elite Top 100 Agency Looks at What’s Next in PR

Take a look at the four communications trends we think should be on every B2B marketer's radar.

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Article

Thought Leadership StrategyResearch + StrategyPublic Relations

How to Use Data to Secure Coverage

Media want information that contributes to the macro-issues of the day. This requires credible, current, and unique data. Learn how to succeed with data storytelling.

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Article

Measurement + AnalysisPublic Relations

Measure Better: Share of Voice’s Impact on Your Comms Strategy

At the heart of every effective communications program is understanding how your brand is performing in the media compared to your competitors. Follow this two-step SOV approach.

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Article

Employee Communications

Humanizing Your Employee Communications

Taking a human-centered approach is critical for reaching your workforce. From personas to employee segmentation to channel diversification - we outline the critical steps for building an internal communications program.

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