Insights for Tech + Energy Marketers

Article

Public Relations

5 Tips for Respectable Newsjacking

In marketing communications, two main factors can make or break your plans for media coverage and visibility: speed and the quality of the news story you bring to the table.

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Article

Measurement + AnalysisAgency Partnership

How to Measure PR + Marketing at Every Stage of the Funnel

Can you connect the dots between communications tactics and business objectives? Use this interactive funnel diagram to evaluate measurable progress at every stage.

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Article

Thought Leadership StrategyDigital + Social Media

Roundtable: How Should Executive Social Support Your Thought Leadership Strategy?

Business leaders are a huge asset in building brand trust. But how does that translate to social? Our content experts discuss how executive social can strengthen your thought leadership.

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Article

Digital + Social Media

B2B Digital Marketing Starter Pack

Leverage social media as a digital marketing strategy to boost brand awareness, conversions, and, as a result, customer loyalty with a simple three-step process.

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Article

How to Apply ESG Communications Strategies Across Channels

It’s time to move past siloed environmental, social and governance (ESG) communications strategies. Here, we discuss how to apply ESG across your comms channels.

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