Insights for Tech + Energy Marketers

Article

Agency Partnership

What You Need to Know When Hiring a Communications Agency

Are you ready to choose an agency partner? Here's how to decide and what to expect, from strategy to communications to results.

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Article

Public RelationsAgency Partnership

Help Your Agency Help You: 6 Tips to Get More Out of Your Media Relations

A solid media relations program shouldn’t rely on press releases and media tours alone. Here are six strategies you and your agency can use to achieve better media results.

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Article

Digital + Social Media

Why B2B Companies Shouldn’t Neglect Their Organic Social Media Strategy

Businesses need a balance of paid and organic social media. Learn how a strong B2B social media strategy can build brand awareness and drive engagement.

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Article

Measurement + AnalysisResearch + Strategy

Proving Value With Your Marketing Reporting

Struggling to prove the value of your communications program? We have a radical idea: stop reporting.

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Article

Content Marketing

AI in Marketing: Three Ways AI Helps You Work Smarter, Not Harder

AI is changing the way we market in the B2B space. Here’s how you can make AI part of your marketing strategy and transform your brand for the better.

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