Insights for Tech + Energy Marketers

Article

Creative + DesignContent Marketing

Form vs. Function: Choosing the Right Content Format

The format of your brand materials may hold more power than you think. With a wealth of options at your disposal, here's how to identify the right format for every piece of content.

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Article

Thought Leadership StrategyPublic Relations

Which Awards and Events Are Worth Your Time? Here’s How to Know.

Given the sheer number of awards and events, creating a strategy for your company can be overwhelming. Here's how to determine which opportunities are worth the effort.

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Article

Measurement + AnalysisResearch + Strategy

How to Scale Strategy and Stay on Track

In every PR and marketing communications program, priorities shift and new opportunities arise. Use this four-part framework to establish a strategy that can scale.

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Article

Agency Partnership

INK’s 5 Things: Choosing the Right Client Partnerships

Considering INK as an agency partner? We love to hear it. Here are the five things we look for to ensure we’re a good fit for our prospective clients.

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Article

Measurement + AnalysisPublic Relations

How PR Measurement Should Guide Your Annual Planning

Before you dive into planning the next 12 months, let’s talk about measurement and how it can help inform your business goals for the next year.

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