Public relations and marketing strategies work together to build brand awareness and credibility. They ensure the right people know you and how you stand to help them.
You have a story worth telling. We know how to tell it. Our PR campaigns for B2B tech and energy companies are tailor-made and designed to get personal. We help you listen and respond to the needs of your audiences, so you can communicate with the right people – not just the most people.
At INK, public relations doesn’t equate to press releases or media relations alone. We use a targeted mix of communications tactics. From media and analyst relations to content marketing and digital, paid, and organic social media – each strategy reinforces the next.
“INK understood the challenges we were facing and consistently brought us new ideas, solutions and out-of-the box thinking.”
Communications Manager, Moovel Group
An Integrated Approach
We introduce you to the media, analysts, and social influencers you need to know, and who need to know you. This establishes your credibility and builds momentum around relevant news, data, and perspectives. And beyond building relationships and sharing important announcements, we monitor for proactive opportunities, including chances to “newsjack.” Respectably, of course.
Complementing this outreach, social media and digital marketing allow your brand to meet your customers in the places they seek information. Whether that’s Twitter, Google, or their favorite websites, we help you meet them where they are. These serve as channels for storytelling – places for you to own your message.
And with content marketing campaigns, we create and amplify impactful content that keeps your target audience interested. Your brand should be their trusted resource.
Measurement That Matters
How do we know if it’s working? That’s where measurement comes in. PR measurement is more than a status update. It’s a chance to reflect on what you’ve done and use that insight to set a path forward.
We measure the effectiveness of PR campaigns and the resulting growth in brand awareness through a range of methods. From social listening and media response to brand recall and content reach. Each KPI tracks back to its corresponding stage in the funnel, and of course, to your business goals.