B2B Tech Report
Analysis of the latest media conversations across connectivity, cloud, cybersecurity, insurtech, and fintech verticals.
Be There Before® Media Trends Analysis
The Be There Before (BTB) media reports are your view into what’s driving B2B tech and energy conversations. Keep a pulse on who’s talking, what they’re talking about, and why, with INK’s proprietary analysis spanning news outlets, newsletters, podcasts, social media, forums, and more.
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Energy Report
Analysis of the latest media conversations across renewables, oil and gas, alternative energies, energy storage, and the power grid.
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Special Report
Data Centers
To reach its potential, AI has to prove that it's worth the increasingly interconnected resources it demands. Learn why the conversation is evolving and how you can stay ahead.
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What our partners are saying.
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Meet our team of BTB subject leads.
Caitlin New
SVP, Communications, B2B Tech Practice Lead
Candice Eng
SVP, Communications, Energy Practice Lead
Caroline Harvey
VP, Planning
Abby LaBuff
Senior Director, Brand Strategy + Content
Caitlin New
SVP, Communications, B2B Tech Practice Lead
Caitlin New is on a mission to inspire creative solutions for clients that want to move beyond the routine and welcome bold, new paths in their marketing and communications programs. Through her skill for building strong client relationships and passion for understanding her clients’ businesses, Caitlin leads teams to create communications programs that are built on trust and have real impact. Caitlin has deep experience in technology communications and has promoted innovation in the payments, retail, cybersecurity, insurance, and real estate industries. Caitlin’s ability to motivate self and teams led to her earning an Accreditation in Public Relations (APR) from the Public Relations Society of America, as well as her team securing a PR Daily Digital PR and Social Media Award.
Candice Eng
SVP, Communications, Energy Practice Lead
Candice Eng delivers results and connections that matter – especially around New York-based media and business relationships. Building on a decade of experience in enterprise tech, consumer, and energy markets, she leads INK’s New York office and media relations services ensuring best practices and relationships are leveraged across the company and for all clients. Candice has executed media events with 400+ media and analysts in attendance and managed events with major partners such as Anheuser Busch, T-Mobile, Bloomberg, ESPN, and more. Her media, communications, and management talents have landed her recognition as Top Tech PR Pro by PRSourceCode’s and Agency Account Manager of the Year by PR News.
Caroline Harvey
VP, Planning
Caroline Patterson brings a strategic, creative, and resourceful approach to helping clients tell their stories. With experience on B2B accounts from cloud to cybersecurity to enterprise software, she has landed her clients in top outlets including Business Insider, CNBC, TechCrunch, and WIRED. Prior to INK, Caroline worked at Matter on tech and consumer clients such as Alert Logic, CVS, and Progress. Caroline is a Colorado native and graduated from the University of Kansas where she studied communications and was a four-year varsity swimmer and team captain for her senior season.
Abby LaBuff
Senior Director, Brand Strategy + Content
Abby LaBuff ensures INK’s marketing communications programs are informed and enhanced by research. She applies thoughtful curiosity and an analytical approach to every aspect of her work, whether crafting brand positioning, writing impactful content, or drawing industry and audience insights from data. Her expertise in developing meaningful and actionable personas earned her team a Platinum MarCom Award for its Whole Foods Market 365 audience research. A graduate of the University of Texas at Austin, Abby has a drive to never stop learning and has since become professionally certified in Brandwatch analytics and the ThinkWrong problem-solving methodology.