Adding a New Model to the Utility Playbook
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Industries
Experience where the details matter.
INK specializes in working with B2B technology and energy companies. Over more than two decades, we’ve gained the industry knowledge and relationships to build strategic communications programs tailored to how these sectors operate and what matters to their audiences.
As technology and energy become more interconnected, our work increasingly brings these two practices together. We draw on our expertise in both spaces to inform communications strategies where the two intersect, helping clients break into emerging industry conversations and reach audiences beyond their established markets.
B2B Technology
Build credibility in complex B2B technology markets.
AI’s rapid adoption in B2B tech has led to increased buyer skepticism, shifting value propositions, and louder (and net-new, overnight) competition. We help B2B tech companies turn complexity into credible narratives that break through the noise to the audiences shaping decisions.
Energy
Earn trust before decisions are made.
Energy companies operate at the intersection of policy, infrastructure, investment, and public opinion. INK helps them make complex issues clear and build the trust necessary to move forward.
WORKING TOGETHER
A great fit hinges on readiness and collaboration.
INK works best with high-growth companies that have a designated marketing or communications lead or internal team already in place, and are ready to invest in a sustained communications program. Our strongest partnerships are deeply collaborative and give us access to company leaders who are willing to share their expertise and perspectives as spokespeople.
Driving results that matter.
Overcoming Visibility Challenges in a Noisy, Politicized Landscape
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Owning the Clean Electrification Story
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