AI + Intelligent Systems
Research That Drives Revenue and Authority
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Content Marketing
Thought leadership that makes you think.
INK develops content marketing programs that build thought leadership, convey new ideas, and drive demand throughout the customer journey. We specialize in creating content that speaks to expert audiences and helps customers move from exploration to decision-making.
Cultivate thought leaders. Mine for unique perspectives that can be developed into expert articles and quotes.
Strengthen brand credibility. Establish your company as a market leader with consistent, authoritative content that brings original ideas and data to industry conversations.
Grow qualified leads. Attract relevant prospects with targeted content that speaks directly to their needs and interests.
Nurture prospect relationships. Keep prospects engaged throughout the sales cycle with insights that address their evolving needs and questions.
Capabilities
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Content Strategy
Your blueprint for engaging content.
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Thought Leadership Content
Build brand trust with unique expertise.
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Research Reports
Give your audience the data-driven content they’re seeking out.
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Demand Generation
Increase awareness and resonate with audiences through blogs, interactive experiences, e-books, and more.
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Sales Enablement
Arm your sales team with the resources they need to make more connections and close more deals.
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Sponsored Content
Build credibility with new audiences through partnerships with relevant publications.
Content marketing in action.
Enterprise Software
Turning Broad Potential into Qualified Leads
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Proptech + Construction Technology
Attracting Insurance Leads with Real-Time Disaster Data
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What our partners are saying.
“INK helped us to build CSID’s brand value leading up to acquisition by Experian through excellent thought leadership and data-driven content.”
Director of Marketing and Communications, CSID
“INK turns complex data into authentic content our audience has come to rely on.”
Director of Marketing, BuildFax
“INK not only executes, but they also take the time to really understand our products and solutions, so they can target key audiences and drive interest.”
VP of Marketing, CoreLogic
“INK fit seamlessly into our workflow, providing us with data-driven benchmarks and opportunities for growth within our media relations, content, and digital strategies.”
Chief Operating Officer, BuildFax
“The report is just so frickin' cool! Not only are the insights fresh, but as marketers, the format inspires my team and me to set higher standards for our own output.”
VP of Marketing, Carpe Data
Our Team
Meet our content marketing experts.
Our content team knows how to ask the questions that bring out your SME's best insights. They uncover perspectives and translate complex information into compelling stories that connect with your audience and strengthen your pipeline.
KimMackley
VP, Brand Strategy + Content
AbbyLaBuff
Senior Director, Brand Strategy + Content
JoeyHeld
Director, Brand Strategy + Content
HillaryCrusan
Senior Manager, Brand Strategy + Content
MadelineForwerck
Manager, Brand Strategy + Content
Kim Mackley
VP, Brand Strategy + Content
Kim Mackley specializes in strategic content planning and marketing research, leveraging over 20 years of experience in communications and project management. Kim leads INK’s incredible team of writers who aren’t at all competitive and never give her a hard time. She applies a unique point of view and sense of humor to every problem, asking questions no one else asks to find a balanced pragmatic, creative solution. Kim specializes in audience discovery and messaging as well as research to uncover insights worth sharing. She is a proud Buckeye with a BA in journalism from The Ohio State University and an MA in liberal arts from the University of Pennsylvania.
Abby LaBuff
Senior Director, Brand Strategy + Content
Abby LaBuff ensures INK’s marketing communications programs are informed and enhanced by research. She applies thoughtful curiosity and an analytical approach to every aspect of her work, whether crafting brand positioning, writing impactful content, or drawing industry and audience insights from data. Her expertise in developing meaningful and actionable personas earned her team a Platinum MarCom Award for its Whole Foods Market 365 audience research. A graduate of the University of Texas at Austin, Abby has a drive to never stop learning and has since become professionally certified in Brandwatch analytics and the ThinkWrong problem-solving methodology.
Joey Held
Director, Brand Strategy + Content
Joey Held believes that approaching marketing and communications from a storytelling perspective is key for any successful business, from brand messaging to executive insights. Joey specializes in crafting unique stories and is particularly fond of breaking down complex topics into more easily digestible ideas. He’s led the strategy and production of newsletter and podcast programs for multiple clients, incorporating learnings from his own Good People, Cool Things podcast and Fun Fact Friyay newsletter. A graduate of the University of Miami’s broadcast journalism and sport administration programs, Joey has shared his expertise speaking at events for the Public Relations Society of Austin and the American Society of Journalists and Authors. Catch him around Austin sampling all kinds of food or supporting local music — he might even be onstage with his band, Burning Years!
Hillary Crusan
Senior Manager, Brand Strategy + Content
Hillary Crusan harnesses her empathetic nature to craft content that promotes lasting relationships between her clients and their target audiences. With communication experience in a range of industries from public radio to cybersecurity and finance, Hillary thrives on the opportunity to build expertise in new disciplines and the up-and-coming technologies behind them. A native of the Midwest, Hillary earned her degree in mass communications and public relations from the University of Wisconsin-Eau Claire.
Madeline Forwerck
Manager, Brand Strategy + Content
Madeline Forwerck takes a holistic approach to media relations, drawing parallels between brand narratives, industry trends, and cultural moments to craft compelling stories and help clients reach new audiences. With a background in local news, digital marketing, and content creation, she has driven results for clients across industries including fintech, cloud computing, publishing, sustainability, and nonprofit, with placements in Forbes, Rolling Stone, TechCrunch, and more. Based in the North Carolina mountains, she holds a B.A. in technical writing with a minor in marketing from Western Carolina University.