Distributed Energy Resources + Virtual Power Plants
Adding a New Model to the Utility Playbook
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Public Relations
Lead the conversation.
Successful PR puts your story in front of the right people at the right moment. We don’t wait for news, we create it. We help clients anticipate the narratives that will resonate with media, analysts, and stakeholders, and get out in front of those stories. INK moves quickly to seize opportunities and coverage that help you meet your goals.
Increase brand awareness. Build familiarity and understanding of who you are, what you offer, and why it’s relevant.
Strengthen brand credibility. Earn third-party validation that gives people confidence in your expertise and the claims you make.
Build industry authority. Make your company and its experts a valued source for perspectives and insights on the issues shaping your market.
Protect brand reputation. Take a proactive approach to crisis/issues management by preparing spokespeople and media response strategies in advance.
Capabilities
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Media Relations
Forge media relationships to establish credibility and build momentum around news, data, perspectives, and trends.
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Analyst Relations
Work with analysts to define and prove your market position while gaining feedback on strategy and vision.
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Events, Speaking + Awards
Make meaningful connections, boost your credibility, and validate your differentiators.
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Spokesperson Training
Empower spokespeople to give quality interviews that translate into solid news coverage.
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Thought Leadership
Demonstrate your company’s expertise with thought leaders who guide your industry.
Public relations in action.
Industry Associations + Standards Organizations
A Legacy-Building Product Launch
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Data Platforms + Analytics
Overcoming Visibility Challenges in a Noisy, Politicized Landscape
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What our partners are saying.
“INK helped get us and our new offering in front of the right people at the right time, starting to make Sparkfund synonymous with Distributed Capacity Procurement.”
Chief Executive Officer, Sparkfund
“Launching Auracast™ broadcast audio was a pivotal moment for us. INK helped us navigate our biggest challenges and communicate the transformative, real-world impact of the technology to media and analysts.”
Senior Director, Marketing, Bluetooth SIG
“INK took the time to understand our company, services, and differentiators and got our voice heard in a field crowded with big, household names.”
Senior Vice President of Marketing, Datapipe
“They go the extra mile to immerse themselves in our industry to ensure we're getting the right message to the right people at the right time. ”
Director of Marketing, BuildFax
“INK’s attitude and teamwork enabled us to effectively grow Choozle's brand reputation through high-value coverage.”
Director of Marketing and Communications, Choozle
“INK helps me prioritize and experiment with data angles before investing the time in a deep dive. They work fast, hard, and smart, and the results speak for themselves.”
CMO, Yonder
Our Team
Meet our PR experts.
Our comms leaders bring deep B2B technology and energy PR experience and relationships across media, research firms, and industry organizations. They understand how credibility is earned with PR in these markets and advise on where your company has a compelling story to tell.
CaitlinNew
SVP, Communications, B2B Tech Practice Lead
CandiceEng
SVP, Communications, Energy Practice Lead
CarolineHarvey
VP, Planning
LizBenavides
Senior Manager, Communications
ReaganCostaLander
Senior Manager, Communications
HallieCriste
Senior Manager, Communications
BrittanyMiller
Senior Manager, Communications
CarleyClement
Senior Associate, Communications
ElizabethFarwell
Manager, Communications
JaneDaguio
Manager, Communications
JanelleDavis
Director, Communications
LydiaCrow
Senior Associate, Communications
Caitlin New
SVP, Communications, B2B Tech Practice Lead
Caitlin New is on a mission to inspire creative solutions for clients that want to move beyond the routine and welcome bold, new paths in their marketing and communications programs. Through her skill for building strong client relationships and passion for understanding her clients’ businesses, Caitlin leads teams to create communications programs that are built on trust and have real impact. Caitlin has deep experience in technology communications and has promoted innovation in the payments, retail, cybersecurity, insurance, and real estate industries. Caitlin’s ability to motivate self and teams led to her earning an Accreditation in Public Relations (APR) from the Public Relations Society of America, as well as her team securing a PR Daily Digital PR and Social Media Award.
Candice Eng
SVP, Communications, Energy Practice Lead
Candice Eng delivers results and connections that matter – especially around New York-based media and business relationships. Building on a decade of experience in enterprise tech, consumer, and energy markets, she leads INK’s New York office and media relations services ensuring best practices and relationships are leveraged across the company and for all clients. Candice has executed media events with 400+ media and analysts in attendance and managed events with major partners such as Anheuser Busch, T-Mobile, Bloomberg, ESPN, and more. Her media, communications, and management talents have landed her recognition as Top Tech PR Pro by PRSourceCode’s and Agency Account Manager of the Year by PR News.
Caroline Harvey
VP, Planning
Caroline Patterson brings a strategic, creative, and resourceful approach to helping clients tell their stories. With experience on B2B accounts from cloud to cybersecurity to enterprise software, she has landed her clients in top outlets including Business Insider, CNBC, TechCrunch, and WIRED. Prior to INK, Caroline worked at Matter on tech and consumer clients such as Alert Logic, CVS, and Progress. Caroline is a Colorado native and graduated from the University of Kansas where she studied communications and was a four-year varsity swimmer and team captain for her senior season.
Liz Benavides
Senior Manager, Communications
Liz Benavides creatively brings analytical thinking and a unique consumer prospective for demystifying complex technology to help her clients execute strategic communications programs. Prior to INK, Liz worked at Hill+Knowlton Strategies in its Austin office, where she worked across a wide range of industries including retail, energy, healthcare, consumer product goods, automotive and veterinary care. Liz grew up in Austin and graduated from University of Texas at Austin where she double majored in public relations, and international relations and global studies.
Reagan Costa Lander
Senior Manager, Communications
Armed with a passion for collaboration and a slight obsession with AP style, Reagan Costa brings creativity and enthusiasm to her client’s communications programs. The word “conventional” doesn’t exist in her vocabulary as she finds nothing more satisfying than identifying new and unique opportunities to tell her client’s stories and reach new audiences. She’s results-driven in every sense, securing coverage in Insider, Fast Company, Forbes and more. A Tennessean turned Texan, Reagan graduated from the University of Tennessee (known as “the other UT” by her Longhorn colleagues) with a major in public relations and a minor in business.
Hallie Criste
Senior Manager, Communications
Hallie Criste blends her instinct for creative storytelling with deep analytical thinking to craft impactful, integrated communications strategies that put the right story in front of the right audience at the right time. After graduating from the University of North Carolina Wilmington with a degree in Communications and a minor in Psychology, she relocated to Sydney, Australia, where she kick-started her career. From launching world-first products for brands like Uber and Twitter to helping emerging startups define and grow their voice, Hallie brings a consistent focus to her work across companies of all sizes: finding the story that matters and making it resonate.
Brittany Miller
Senior Manager, Communications
Brittany Miller stays on top of industry trends and channels her curiosity to better shape client stories for media. Before her postgraduation career at INK, she gained experience through internships within the nonprofit, health care and journalism spaces. Brittany is a native Texan and graduated from the University of Texas at Austin with a degree in public relations and a minor in business.
Carley Clement
Senior Associate, Communications
Carley Clement’s dedication to lifelong learning underpins her ability to immerse herself in industry conversations and support clients on the breaking edge of innovation. Her early career working with clean energy clients developed her love for strategically communicating about technology with the potential to make the world a better place. Carley is a Texas State University alumni and holds a Bachelor of Science in Mass Communication and Public Relations with a focus in Digital Media. In addition to writing and print media, she is passionate about cultivating community, practicing yoga, and collecting vintage clothing.
Elizabeth Farwell
Manager, Communications
Elizabeth Farwell brings creative, newsworthy ideas to her clients to help them grow their business through intentional media strategy. She has worked with companies across all stages and industries — AI startups, consumer brands, B2B tech companies, and legacy energy businesses. During her time in PR, she has been recognized as part of TITAN’s PR Team of the Year and earned an agency award for “Most Creative Ideas.” Elizabeth studied English and Environmental Studies at Southwestern University. Outside of work, she spends her time doing two things that also happen to define her career: reading and writing.
Jane Daguio
Manager, Communications
Jane Daguio enjoys the fast-paced world of B2B tech and the challenge of turning complex ideas into clear, compelling narratives. With experience spanning ed tech, AI, cloud, cybersecurity, and more, she has a proven track record of building thought leadership initiatives, cultivating successful analyst relations programs and securing high-impact media hits that move the needle. An Austin resident since 2018, but a California girl at heart, Jane graduated from San Jose State University with a degree in Communications and PR.
Janelle Davis
Director, Communications
Janelle Davis is a senior communications leader who has spent her career in B2B technology, drawn to the pace, complexity, and opportunity to help her clients make a positive impact in the world through communications and storytelling. Janelle is passionate about working with companies that are pushing industries forward and wants the work to reflect that, whether it is shaping a narrative, building momentum with media, or helping an executive find their voice. She specializes in media relations, integrated brand strategy, and thought leadership, and has worked on teams at diverse, established companies and dynamic, scrappy startups. Janelle brings deep experience across many industries, including enterprise technology, AI, aviation, manufacturing/supply chain, retail, cryptocurrency/payments, and cybersecurity.
Lydia Crow
Senior Associate, Communications
Lydia Crow strives to understand her clients’ industries through detailed research to identify new media opportunities. Prior to joining INK, Lydia worked at Bhava Communications, where she worked across a wide range of B2B technology clients in the cloud database, AI and AgTech spaces. As a native Texan, Lydia graduated from Texas State University with a Bachelor of Science in public relations and a Master of Arts in mass communication.