“INK crafted our story through smart market research and an innovative messaging workshop that produced a differentiated positioning that we would not have achieved on our own.”
CEO, HiveIO
INK's B2B Technology Practice
INK Communications Co. is a North American PR agency specializing in integrated communications for B2B technology companies. For more than two decades, we’ve helped our clients clearly communicate the value of advanced and complex technology to their buyers. We draw on that compounding industry experience to inform how we distinguish your company, where you can shape the conversation, and what channels will get you in front of the audiences that matter most to your business.
B2B tech markets we know.
AI + Intelligent Systems
Cloud + Data Center
Connectivity + Digital Infrastructure
Cybersecurity + Digital Trust
Data Platforms + Analytics
Enterprise Software
Fintech + Payments
Government Technology
Health Technology
Industry Associations + Standards Organizations
Location + Geospatial Intelligence
Martech + Ad Tech
Proptech + Construction Technology
Semiconductor + Advanced Hardware
Spatial Computing + Immersive Technology
Clients, past and present.
What our partners are saying.
Media Trend Analysis
The BTB Reports
Be There Before (BTB) media reports are one way we operationalize the Be There Before methodology for B2B tech and energy. Each month, we capture who is talking, what they’re talking about, and why, with INK’s proprietary analysis of established, emerging, and social media landscapes.
The Energy Report
Stay informed on the stories driving the energy industry each month. From policy and market shifts to innovation and public perception, this report highlights the news and trends shaping the conversation.
The Technology Report
A monthly analysis of the conversations, trends, and headlines shaping the B2B technology landscape. Discover emerging narratives, media opportunities, and strategic insights to help communications and marketing leaders stay ahead.
Special Report: Data Centers
As demand for AI and digital infrastructure accelerates, data centers are reshaping industries around the world. Explore expert analysis on the technologies, policies, investments, and market forces driving one of today's fastest-evolving sectors.