INK Communications Co. is a North American PR agency specializing in integrated communications for B2B technology companies. For more than two decades, we’ve helped our clients clearly communicate the value of advanced and complex technology to their buyers. We draw on that compounding industry experience to inform how we distinguish your company, where you can shape the conversation, and what channels will get you in front of the audiences that matter most to your business.
AI + Intelligent Systems
Cloud + Data Center
Connectivity + Digital Infrastructure
Cybersecurity + Digital Trust
Data Platforms + Analytics
Enterprise Software
Fintech + Payments
Government Technology
Health Technology
Industry Associations + Standards Organizations
Location + Geospatial Intelligence
Martech + Ad Tech
Proptech + Construction Technology
Semiconductor + Advanced Hardware
Spatial Computing + Immersive Technology
AI + Intelligent Systems
After seven years of publishing the State of Data Science (SoDS) report, Anaconda identified an opportunity to deepen insights as organizations moved from AI experimentation to production deployment.
“INK helps us tell stories that matter to the industry. Now, media is a leading driver of our voice, and customers know we’re in a strong position to serve them as AI demand grows.”
Corporate Communications Director, Zayo
Be There Before® (BTB) media reports are one way we operationalize the Be There Before® methodology for B2B tech clients. Each quarter, we capture who's talking, what they’re talking about, and why, with INK’s proprietary analysis of established, emerging, and social media landscapes.
A quarterly analysis of the conversations, trends, and headlines shaping the B2B technology landscape. Discover emerging narratives, media opportunities, and strategic insights to help communications and marketing leaders stay ahead.
As demand for AI and digital infrastructure accelerates, data centers are reshaping industries around the world. Explore expert analysis on the technologies, policies, investments, and market forces driving one of today's fastest-evolving sectors.
CSO + Co-founder
Kari Hernandez brings entrepreneurial thinking to her clients and teams, uncovering opportunities in unexpected places and quickly moving ideas to action. Building on twenty years of experience in marketing communications for B2B technology companies, Kari is constantly innovating new and more strategic ways to serve INK’s clients. Her commitment to growth and innovation landed her on PR News’ 2019 Top Women in PR list and helped INK earn its place on the Inc. 5000 and as a Best Place to Work in Austin and Denver.
Principal + Partner
Blair Poloskey solves problems. From storytelling to digital spend and back to general account management, she finds solutions for her clients and executes on them quickly and efficiently. Over the past 15+ years, Blair has developed a love for and deep understanding of B2B technology communications. In 2006, Blair took the reins of INK’s digital and social program. She has spoken at CES, SXSW, and several other digital focused conferences highlighting best practices and opportunities for B2B brands on social.
SVP, Communications, B2B Tech Practice Lead
Caitlin New is on a mission to inspire creative solutions for clients that want to move beyond the routine and welcome bold, new paths in their marketing and communications programs. Through her skill for building strong client relationships and passion for understanding her clients’ businesses, Caitlin leads teams to create communications programs that are built on trust and have real impact. Caitlin has deep experience in technology communications and has promoted innovation in the payments, retail, cybersecurity, insurance, and real estate industries. Caitlin’s ability to motivate self and teams led to her earning an Accreditation in Public Relations (APR) from the Public Relations Society of America, as well as her team securing a PR Daily Digital PR and Social Media Award.
VP, Planning
Caroline Patterson brings a strategic, creative, and resourceful approach to helping clients tell their stories. With experience on B2B accounts from cloud to cybersecurity to enterprise software, she has landed her clients in top outlets including Business Insider, CNBC, TechCrunch, and WIRED. Prior to INK, Caroline worked at Matter on tech and consumer clients such as Alert Logic, CVS, and Progress. Caroline is a Colorado native and graduated from the University of Kansas where she studied communications and was a four-year varsity swimmer and team captain for her senior season.
