How to Scale Strategy and Stay on Track
In every PR and marketing communications program, priorities shift and new opportunities arise. Use this four-part framework to establish a strategy that can scale.
The Power of a B2B Brand Personality
A brand personality can help to create differentiation from competitors and an emotional connection with your audience. Learn how you can create a memorable personality for your brand in our latest white paper.
INK’s Five Things: Choosing the Right Client Partnerships
Considering INK as an agency partner? We love to hear it. Here are the five things we look for to ensure we’re a good fit for our prospective clients.
PR Measurement to Guide Your 2020 Planning
Before you dive into planning the next 12 months, let’s talk about measurement and how it can help inform your business goals in 2020.
Social Media Presence for B2B Tech Brands: 7 Tips for Success
As a social media manager for a B2B tech brand, you should be an expert in all things social. Here are seven tips to keep your social media presence in tip-top shape.