Insights for Tech + Energy Marketers

Article

Public Relations

How to Pitch Media for COP26

What can your brand contribute to the climate change discussions at COP26? Reach media by thinking local, acting fast, and embracing an authentic story.

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Public RelationsBrand Strategy

Crisis Comms Plan Essentials

Use this checklist to build a crisis communications plan that will get your business through everything from crisis blips to catastrophes.

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Article

Public RelationsAgency Partnership

An Elite Top 100 Agency Looks at What’s Next in PR

Take a look at the four communications trends we think should be on every B2B marketer's radar.

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Article

Measurement + AnalysisPublic Relations

Measure Better: Share of Voice’s Impact on Your Comms Strategy

At INK, we believe analyzing share of voice and running a successful communications program go hand in hand. You can’t create a strategic program if you haven’t first done the analysis.

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Article

Employee Communications

Humanizing Your Employee Communications

Taking a human-centered approach is critical for reaching your workforce. From personas to employee segmentation to channel diversification - we outline the critical steps for building an internal communications program.

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Your view into what's driving the media and social conversation in key industries. The aptly named BTB is just one of the tools  we use to Be There Before™ for our clients. Click below to explore.

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