Insights for Tech + Energy Marketers

Article

Thought Leadership StrategyPublic Relations

Improving Your Media Training with Empathy

Successful media interviews are all about understanding an audience that many spokespeople are unfamiliar with – journalists. Give your media training a rebrand by focusing on empathy.

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Article

AIPublic Relations

Pitching Guide: AI Media

This biweekly guide shares how the media is covering AI in relation to COVID-19 and which reporters to consider pitching proactively.

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Article

Public Relations

Pitching Guide: Cloud Media

Inform your proactive media outreach with biweekly insights on what cloud reporters are covering – and what they want to cover next.

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Article

Measurement + Analysis

Marketing Measurement
Amid COVID-19: Lessons from Warren Buffet

Tempted to adjust your marketing metrics in light of COVID-19? Consider these words of wisdom from the Oracle of Omaha before making any sudden moves.

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Article

Brand StrategyDigital + Social Media

Navigating Difficult Times on Social Media

In challenging situations, social media can be intimidating for brands – but it's still an important communication channel. Here are the steps you can take to navigate hard times.

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Introducing

The BTB

Your view into what's driving the media and social conversation in key industries. The aptly named BTB is just one of the tools  we use to Be There Before™ for our clients. Click below to explore.

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