Insights for Tech + Energy Marketers

Article

Agency Partnership

Want Stronger Agency Partnerships? Make 6 Changes to Your RFP.

Never underestimate the power of a thoughtful RFP. Our best, longest-lasting client partnerships came from transparent conversations about these six items.

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E-book

Thought Leadership StrategyPublic Relations

PR’s Guide to Media in 2021

What did 2020 teach us about the media – and how does that impact 2021? In this e-book, we share what a changed media landscape means for your PR strategy.

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Article

Thought Leadership StrategyPublic Relations

What Marketers Need to Know About Independent Journalism

Pandemic layoffs forced many reporters to start their own ventures, giving rise to a new era of indie journalism. Here's what you should know about this growing trend.

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Article

Measurement + AnalysisPublic Relations

Setting Goals in Flux Times

Creating communications objectives without full clarity on business goals isn’t ideal, but it’s possible. Here’s why you should create simple objectives, even during flux times.

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White paper

Digital + Social MediaContent Marketing

Reels to Reddit: Which Social Media Platforms Are Right for Your B2B Brand?

In this white paper, we explore nine social media platforms – LinkedIn, Facebook, Twitter, Instagram, YouTube, Pinterest, Reddit, TikTok, and Snapchat – through a B2B lens, so you know which to include in your social media strategy.

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