Insights for Tech + Energy Marketers

Article

Public Relations

Three Myths of Earned Media

Without a clear definition of earned media, it’s hard to target and measure it strategically. We break down what earned media means today and the strategies to align it with business success.

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White paper

Creative + DesignContent Marketing

Data Storytelling: Turn Your Data Into Your Next Marketing Asset

You’re already using data to plan and measure your marketing campaigns, but have you considered data storytelling? Use the data powering your business as the cornerstone of your next content marketing initiative.

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Article

Agency Partnership

What You Need to Know When Hiring a Communications Agency

Are you ready to choose an agency partner? Here's how to decide and what to expect, from strategy to communications to results.

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E-book

Research + StrategyContent Marketing

What CEOs are Reading and How to Make Sure It’s Your Marketing Content

When it comes to vying for attention from CEOs, the competition is fierce. So, how can you get in front of this elusive audience? The secret lies within your content.

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Article

Public RelationsAgency Partnership

Help Your Agency Help You: 6 Tips to Get More Out of Your Media Relations

A solid media relations program shouldn’t rely on press releases and media tours alone. Here are six strategies you and your agency can use to achieve better media results.

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