What's driving B2B tech and energy conversations?

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Insights for Tech + Energy Marketers

Article

Measurement + AnalysisPublic Relations

Setting Goals in Flux Times

Creating communications objectives without full clarity on business goals isn’t ideal, but it’s possible. Here’s why you should create simple objectives, even during flux times.

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White paper

Digital + Social MediaContent Marketing

Reels to Reddit: Which Social Media Platforms Are Right for Your B2B Brand?

In this white paper, we explore nine social media platforms – LinkedIn, Facebook, Twitter, Instagram, YouTube, Pinterest, Reddit, TikTok, and Snapchat – through a B2B lens, so you know which to include in your social media strategy.

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Article

Thought Leadership StrategyPublic RelationsContent Marketing

It’s Prime Time to Embrace Sponsored Content

Sponsored content has undergone a complete makeover in recent years. Learn why pay-to-play is well worth your while, plus a few opportunities we recommend for tech companies.

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Article

Thought Leadership StrategyPublic Relations

Getting the Most Value Out of Virtual Events

Maximizing your communications impact with virtual events requires a shift in typical event strategy. Learn more about the changes you should make to your approach.

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Article

Digital + Social Media

Don’t Put Digital in a Corner. Integrate and Amplify.

The B2B sales model is going digital, calling for marketers to fully embrace and integrate digital channels into their communications programs. Explore four reasons why digital marketing is critical to your success.

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The BTB

Your view into what's driving the media and social conversation in key industries. The aptly named BTB is just one of the tools  we use to Be There Before® for our clients. Click below to explore.

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