Our recommendation to better reach B2B audiences? Don’t paint in broad strokes – drill down deeper into the characteristics of your customer types to create detailed and precise personas.

Personas should feel like a real individual who represents your target audience: someone specific your team can reference when setting strategy and creating marketing campaigns. By aligning your approach with your customers’ values, you’ll forge longer-term connections, foster brand loyalty, and attract the right kind of business.

Use this question guide and persona template to bring your customers to life.