What's driving data center conversations in media and on social?

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Insights for Tech + Energy Marketers

Article

Research + StrategyCreative + Design

Video: Designing Owned Research for Content Marketing

INK’s creative and research teams break down how they designed original, owned research to help Canopy stand out in a competitive market.

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The BTB Reports

Your view into what’s driving the media and  social conversation in our key industries.

B2B Tech Energy

Article

Research + StrategyCreative + DesignContent Marketing

Designing Original Research in Content Marketing

Original research in content marketing is most effective when findings are paired with a creative presentation.

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Article

AIResearch + StrategyContent Marketing

How to Use Generative AI in Your Marketing Workflow

Think of AI as a teammate – available to discuss questions, brainstorm and build on ideas. In marketing communications, having this can be a game changer.

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Article

Research + StrategyPublic Relations

What’s the Energy Story?

What INK's work with some of the world's largest and most innovative energy companies has taught us about the evolving energy landscape and its story.

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Article

Research + Strategy

Why Most B2B Customer Personas Fall Short

It's crucial to fully understand your audience when creating customer personas. Learn how to use qualitative research to uncover B2B buyer behavior.

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Introducing

The BTB

Your view into what's driving the media and social conversation in key industries. The aptly named BTB is just one of the tools  we use to Be There Before® for our clients. Click below to explore.