Why Most B2B Customer Personas Fall Short
It's crucial to fully understand your audience when creating customer personas. Learn how to use qualitative research to uncover B2B buyer behavior.
Want to Increase Your Marketing ROI? Update Your Content Strategy
Follow these six steps to develop a content marketing plan that reliably contributes to your sales funnel.
How a Research Report Can Fuel Your Entire B2B Marketing Program
Integrating original research into your B2B content marketing can support PR, thought leadership, SEO and demand generation. Learn how to create a successful research report.
Are You Still Not Focused on Your Most Important Audience?
Marketing to customers is key, but how are you marketing your brand to employees and talent? An employer branding strategy needs purpose, data, and buy-in – here's how to start.
Uncovering Your ESG Story
Marketing leaders, the internal experts on the company's brand and its position within the market, are being asked to help define and communicate ESG strategies. Here's what you need to succeed.