How to Use Generative AI in Your Marketing Workflow
Think of AI as a teammate – available to discuss questions, brainstorm and build on ideas. In marketing communications, having this can be a game changer.
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What’s the Energy Story?
What INK's work with some of the world's largest and most innovative energy companies has taught us about the evolving energy landscape and its story.
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Why Most B2B Customer Personas Fall Short
It's crucial to fully understand your audience when creating customer personas. Learn how to use qualitative research to uncover B2B buyer behavior.
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Want to Increase Your Marketing ROI? Update Your Content Strategy
Follow these six steps to develop a content marketing plan that reliably contributes to your sales funnel.
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How a Research Report Can Fuel Your Entire B2B Marketing Program
Integrating original research into your B2B content marketing can support PR, thought leadership, SEO and demand generation. Learn how to create a successful research report.
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