Words Matter: How to Adopt More Inclusive Language into Your Communications
As marketers, we have a responsibility to understand the words we choose — their meaning and origin, and how others might interpret them. Here, we identify a process for adopting inclusive language into your communications.
Company Rebrand: Three Tips to Take Your Launch to the Next Level
A strategic media relations strategy is critical to any company rebrand. Here are three tips for crafting a stellar campaign that will get the media buzzing about your brand.
Why Your Brand Needs a Content Style Guide – And How to Get Started
Consistency is the linchpin of brand trust and loyalty–and content is its vehicle. Bring your brand personality and voice to life with your own unique content style guide.
Navigating Difficult Times on Social Media
In challenging situations, social media can be intimidating for brands – but it's still an important communication channel. Here are the steps you can take to navigate hard times.
What Does it Really Mean to Be a ‘Tech’ Company?
From Domino’s to Nike, all kinds of companies are now calling themselves tech. But what makes it true? It comes down to the story you’re telling. Learn when to embrace the label – and how to do it effectively.