What's driving B2B tech and energy conversations?

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Insights for Tech + Energy Marketers

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Public Relations

Social Issues Management Worksheet

To determine how aligned a brand is to an issue, we take clients through a set of issues management questions. From there, we determine what type of actions our clients may need to take and build out scenario-based engagement plans. Being prepared is key to responding quickly and protecting your reputation.

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Article

Creative + Design

4 Essential Ingredients for Website Development Success

Website projects are all about collaboration. From color selection to copy to code. Check out a few of our best practices help us bring web pages to life.

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Article

Public Relations

The Secret to Fintech Media Relations Is Simpler Than You Think

Earning fintech media coverage and building relationships requires a steady news pipeline, paid partnerships, and thought leader access. Learn how to strike the right balance.

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Article

Measurement + AnalysisAgency Partnership

Why You Need INK’s Be There Before® Methodology

We believe it’s our job to proactively bring ideas and strategies to clients that will improve their business results. We do so through Be There Before™.

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Article

AIResearch + StrategyContent Marketing

How to Use Generative AI in Your Marketing Workflow

Think of AI as a teammate – available to discuss questions, brainstorm and build on ideas. In marketing communications, having this can be a game changer.

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Introducing

The BTB

Your view into what's driving the media and social conversation in key industries. The aptly named BTB is just one of the tools  we use to Be There Before® for our clients. Click below to explore.

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