Over the past 10 years, B2B companies have come to embrace the importance of social media as part of their larger marketing strategy. Today, the question isn’t whether they should engage on social, but how?
Not every social platform will make sense for every brand, especially for B2B companies. Social media isn’t one-size-fits-all: Each platform attracts unique audiences, serves different purposes, and has a wide variety of available features. So, how do you know which one is right for your marketing strategy?
Check out our ranking of best to worst social media channels for B2B companies as a starting point for selecting which platforms will be most impactful for your brand.