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B2B Social Media Channel Rankings

We ranked 10 social media platforms, from best to worst, in their value to B2B companies. Download the ranking to learn which ones are right for your marketing strategy.

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Article

The Audio Boom: How B2B Marketers Should Plug In

As consumer preferences and listening behaviors shift, it's opening the door for B2B marketers to bring audio into the mix. Learn about the benefits of audio and how to use it both internally and externally.

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Article

Using Twitter as a Media Relations Resource

Twitter can help you stay engaged, informed, and agile in your media relations strategy. Learn how you can adapt to an ever-changing landscape with these five tips.

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White paper

Reels to Reddit: Which Social Media Platforms Are Right for Your B2B Brand?

In this white paper, we explore nine social media platforms – LinkedIn, Facebook, Twitter, Instagram, YouTube, Pinterest, Reddit, TikTok, and Snapchat – through a B2B lens, so you know which to include in your social media strategy.

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Article

Don’t Put Digital in a Corner. Integrate and Amplify.

The B2B sales model is going digital, calling for marketers to fully embrace and integrate digital channels into their communications programs. Explore four reasons why digital marketing is critical to your success.

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