Insights for Tech + Energy Marketers

Building a B2B influencer marketing program is not a one-size-fits-all endeavor. Here's how to determine if it's right for you.

AI and evolving social media are set to redefine B2B tech and energy communications in 2024. Dive into INK's latest insights for staying ahead in the evolving digital landscape.

Business leaders are a huge asset in building brand trust. But how does that translate to social? Our content experts discuss how executive social can strengthen your thought leadership.

Leverage social media as a digital marketing strategy to boost brand awareness, conversions, and, as a result, customer loyalty with a simple three-step process.

A downturn is not the time to go dark or cut back on communicating with your audiences. In fact, it could be when maintaining these connections matters most. Find out how to adjust your communications strategy to align with new priorities and the current business environment.