Reporting on your marketing program in a way that resonates with your executive leadership starts with developing S.M.A.R.T.E.R. (specific, measurable, achievable, relevant, time-bound, evaluated, and revisited) objectives that tie directly to your company’s larger business goals.
At INK, we anchor the measurement of our programs with S.M.A.R.T.E.R. objectives to connect our seemingly intangible marketing communications efforts to our clients’ very tangible bottom lines.
Use this worksheet to create S.M.A.R.T.E.R. objectives for your own marketing program.