Goodbye Client Service, Hello Client Relationships
The term client “service” is an antiquated one. Here's why (and how) INK goes beyond service to build collaborative and successful client relationships.
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INK Founders Talk Ceiling-Busting, Honest Communications, and the Death of Old-School Client Service
In honor of INK's 18th birthday, our female founders – Starr, Kari, and Blair – reflect on what they’re proudest of at INK, and where they see the company and industry headed next.
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An Elite Top 100 Agency Looks at What’s Next in PR
Take a look at the four communications trends we think should be on every B2B marketer's radar.
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How To Write S.M.A.R.T.E.R. Objectives
Use this step-by-step guide to develop measurable objectives that will help you reach your goals.
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Next-Generation Sustainability:
Meet Project Boom
Every day should be Earth Day. Around the world, citizens and corporations alike are making commitments today of how they will carry the banner of climate action forward.
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