What's driving B2B tech and energy conversations?

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Insights for Tech + Energy Marketers

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Agency Partnership

It’s Official: INK’s Be There Before® Methodology Gets Registered

INK’s signature Be There Before® methodology has received its registered trademark, acknowledging our formal approach to proactivity.

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The BTB Reports

Your view into what’s driving the media and  social conversation in our key industries.

B2B Tech Energy

Article

Thought Leadership StrategyBrand StrategyAgency Partnership

Forbes: How CMOs Can Keep Up With the News Cycle

The news cycle never sleeps. And for CMOs, that means balancing the need to stay ahead of the conversation without constantly playing catch-up.

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Article

Agency Partnership

2025 Communications Trends to Watch

Here’s what our leaders across planning, communications, digital, brand strategy and content, and creative services are watching— and how you should respond.

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Article

Measurement + AnalysisAgency Partnership

Why You Need INK’s Be There Before® Methodology

We believe it’s our job to proactively bring ideas and strategies to clients that will improve their business results. We do so through Be There Before™.

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Article

Agency Partnership

Is Your Agency in the Business of Client Disservice?

If your agency simply says "yes" to your requests, that's a disservice. Learn what the traits of a true communications agency partnership look like.

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Introducing

The BTB

Your view into what's driving the media and social conversation in key industries. The aptly named BTB is just one of the tools  we use to Be There Before® for our clients. Click below to explore.

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