Why You Need INK’s Be There Before® Methodology
We believe it’s our job to proactively bring ideas and strategies to clients that will improve their business results. We do so through Be There Before™.
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How To Measure the Value of Media Coverage
Struggling to measure the real value of media coverage? By quantifying article and publication quality you’ll gain a full view of coverage impact.
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PR + Marketing KPI Cheat Sheet
Measuring comms effectiveness is key to showing your programs’ value. Use this cheat sheet to determine which KPIs to analyze throughout the funnel.
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How to Measure PR + Marketing at Every Stage of the Funnel
Can you connect the dots between communications tactics and business objectives? Use this interactive funnel diagram to evaluate measurable progress at every stage.
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Measure Better: Share of Voice’s Impact on Your Comms Strategy
At INK, we believe analyzing share of voice and running a successful communications program go hand in hand. You can’t create a strategic program if you haven’t first done the analysis.
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