Setting Goals in Flux Times
Creating communications objectives without full clarity on business goals isn’t ideal, but it’s possible. Here’s why you should create simple objectives, even during flux times.
Amid COVID-19: Lessons from Warren Buffet
Tempted to adjust your marketing metrics in light of COVID-19? Consider these words of wisdom from the Oracle of Omaha before making any sudden moves.
Instagram Marketing in a Like-less World
Does the thought of a like-less Instagram feed make you nervous? You’re not alone, but there’s no need to fear. Learn how digital marketers can adapt to a world without likes.
The Power of Dashboards: Why the Way You Report Matters
Why do marketers and businesses continue using PowerPoint for reporting if there’s a better alternative? Here are four reasons to ditch PowerPoint – and opt for a dashboard.
How to Scale Strategy and Stay on Track
In every PR and marketing communications program, priorities shift and new opportunities arise. Use this four-part framework to establish a strategy that can scale.