Measure Better: Share of Voice’s Impact on Your Comms Strategy
At the heart of every effective communications program is understanding how your brand is performing in the media compared to your competitors. This metric, called share of voice, often tops the list of a marketer’s target key performance indicators (KPIs). However, when not analyzed properly or not combined with other metrics that tell a more
How To Write S.M.A.R.T.E.R. Objectives
Use this step-by-step guide to develop measurable objectives that will help you reach your goals.
Setting Goals in Flux Times
Creating communications objectives without full clarity on business goals isn’t ideal, but it’s possible. Here’s why you should create simple objectives, even during flux times.
Amid COVID-19: Lessons from Warren Buffet
Tempted to adjust your marketing metrics in light of COVID-19? Consider these words of wisdom from the Oracle of Omaha before making any sudden moves.
Instagram Marketing in a Like-less World
Does the thought of a like-less Instagram feed make you nervous? You’re not alone, but there’s no need to fear. Learn how digital marketers can adapt to a world without likes.