Articles and Insights for Tech Marketers

At the heart of every effective communications program is understanding how your brand is performing in the media compared to your competitors. This metric, called share of voice, often tops the list of a marketer’s target key performance indicators (KPIs). However, when not analyzed properly or not combined with other metrics that tell a more

Use this step-by-step guide to develop measurable objectives that will help you reach your goals.

Creating communications objectives without full clarity on business goals isn’t ideal, but it’s possible. Here’s why you should create simple objectives, even during flux times.

Tempted to adjust your marketing metrics in light of COVID-19? Consider these words of wisdom from the Oracle of Omaha before making any sudden moves.

Does the thought of a like-less Instagram feed make you nervous? You’re not alone, but there’s no need to fear. Learn how digital marketers can adapt to a world without likes.