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Marketing Measurement
Amid COVID-19: Lessons from Warren Buffet

Tempted to adjust your marketing metrics in light of COVID-19? Consider these words of wisdom from the Oracle of Omaha before making any sudden moves.

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Instagram Marketing in a Like-less World

Does the thought of a like-less Instagram feed make you nervous? You’re not alone, but there’s no need to fear. Learn how digital marketers can adapt to a world without likes.

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The Power of Dashboards: Why the Way You Report Matters

Why do marketers and businesses continue using PowerPoint for reporting if there’s a better alternative? Here are four reasons to ditch PowerPoint – and opt for a dashboard.

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How to Scale Strategy and Stay on Track

In every PR and marketing communications program, priorities shift and new opportunities arise. Use this four-part framework to establish a strategy that can scale.

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How PR Measurement Should Guide Your Annual Planning

Before you dive into planning the next 12 months, let’s talk about measurement and how it can help inform your business goals for the next year.

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