Marketing Measurement
Amid COVID-19: Lessons from Warren Buffet
Tempted to adjust your marketing metrics in light of COVID-19? Consider these words of wisdom from the Oracle of Omaha before making any sudden moves.
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Instagram Marketing in a Like-less World
Does the thought of a like-less Instagram feed make you nervous? You’re not alone, but there’s no need to fear. Learn how digital marketers can adapt to a world without likes.
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The Power of Dashboards: Why the Way You Report Matters
Why do marketers and businesses continue using PowerPoint for reporting if there’s a better alternative? Here are four reasons to ditch PowerPoint – and opt for a dashboard.
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How to Scale Strategy and Stay on Track
In every PR and marketing communications program, priorities shift and new opportunities arise. Use this four-part framework to establish a strategy that can scale.
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PR Measurement to Guide Your 2020 Planning
Before you dive into planning the next 12 months, let’s talk about measurement and how it can help inform your business goals in 2020.
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