PR + Marketing KPI Cheat Sheet
Measuring comms effectiveness is key to showing your programs’ value. Use this cheat sheet to determine which KPIs to analyze throughout the funnel.
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How to Measure PR + Marketing at Every Stage of the Funnel
Can you connect the dots between communications tactics and business objectives? Use this interactive funnel diagram to evaluate measurable progress at every stage.
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Measure Better: Share of Voice’s Impact on Your Comms Strategy
At INK, we believe analyzing share of voice and running a successful communications program go hand in hand. You can’t create a strategic program if you haven’t first done the analysis.
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How To Write S.M.A.R.T.E.R. Objectives
Use this step-by-step guide to develop measurable objectives that will help you reach your goals.
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Setting Goals in Flux Times
Creating communications objectives without full clarity on business goals isn’t ideal, but it’s possible. Here’s why you should create simple objectives, even during flux times.
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