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3 Reasons B2B Brands Should Try Instagram Reels

Is your brand ready to take the leap into creating short-form video content? Here are three reasons why B2B marketers should try Instagram Reels.

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Words Matter: How to Adopt More Inclusive Language into Your Communications

As marketers, we have a responsibility to understand the words we choose — their meaning and origin, and how others might interpret them. Here, we identify a process for adopting inclusive language into your communications.

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Company Rebrand: Three Tips to Take Your Launch to the Next Level

A strategic media relations strategy is critical to any company rebrand. Here are three tips for crafting a stellar campaign that will get the media buzzing about your brand.

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Why Your Brand Needs a Content Style Guide – And How to Get Started

Consistency is the linchpin of brand trust and loyalty–and content is its vehicle. Bring your brand personality and voice to life with your own unique content style guide.

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How 2020 Changed Media Relations

To mark the end of our 3-month pitching guide project, we reflected on the five most important media relations lessons to take away from 2020.

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