Today’s energy media relations strategies look different than they did even 5 years ago. Climate-related disasters, aging grid infrastructure, and new and changing policies have brought energy innovation and technologies to the forefront of media. The timing of this move to mainstream presents an interesting media relations challenge for energy companies — while energy and climate coverage is expanding, newsrooms everywhere are consolidating, and the number of competitors vying for reporters’ attention is increasing.

Beyond up-leveling your angles and outreach strategy, you can improve your chances of securing briefings and coverage by closely watching and building relationships with the energy reporters leading the industry’s conversations.