Insights for Tech + Energy Marketers

With Generative Engine Optimization (GEO), companies can improve how they show up in generative AI tools like ChatGPT, Google’s AI Mode, and Perplexity.

Regional communication strategies are essential because, while national narratives set the tone, regional strategies are what get things done.

Getting a panel selected for SXSW is a balancing act of relevancy, impact, diversity of perspectives, and expertise. Here is how to shape a winning session.

Communications strategies that work today may not work months from now because employee and society’s attitudes may change tomorrow. We help brands stay ahead.

To determine how aligned a brand is to an issue, we take clients through a set of issues management questions. From there, we determine what type of actions our clients may need to take and build out scenario-based engagement plans. Being prepared is key to responding quickly and protecting your reputation.