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Company Rebrand: Three Tips to Take Your Launch to the Next Level

A strategic media relations strategy is critical to any company rebrand. Here are three tips for crafting a stellar campaign that will get the media buzzing about your brand.

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How 2020 Changed Media Relations

To mark the end of our 3-month pitching guide project, we reflected on the five most important media relations lessons to take away from 2020.

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Improving Your Media Training with Empathy

Successful media interviews are all about understanding an audience that many spokespeople are unfamiliar with – journalists. Give your media training a rebrand by focusing on empathy.

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Pitching Guide: AI Media

This biweekly guide shares how the media is covering AI in relation to COVID-19 and which reporters to consider pitching proactively.

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Pitching Guide: Cloud Media

Inform your proactive media outreach with biweekly insights on what cloud reporters are covering – and what they want to cover next.

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