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Which Awards and Events Are Worth Your Time? Here’s How to Know.

Given the sheer number of awards and events, creating a strategy for your company can be overwhelming. Here's how to determine which opportunities are worth the effort.

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PR Measurement to Guide Your 2020 Planning

Before you dive into planning the next 12 months, let’s talk about measurement and how it can help inform your business goals in 2020.

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An Introduction to Industry Analyst Relations

In the last few years, top firms and industry analysts have shifted their approach. Learn how to design and run an effective analyst relations program in today’s landscape.

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Three Myths of Earned Media

Without a clear definition of earned media, it’s hard to target and measure it strategically. We break down what earned media means today and the strategies to align it with business success.

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Help Your Agency Help You: 6 Tips to Get More Out of Your Media Relations

A solid media relations program shouldn’t rely on press releases and media tours alone. Here are six strategies you and your agency can use to achieve better media results.

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