Articles and Insights for Tech Marketers

What can your brand contribute to the climate change discussions at COP26? Reach media by thinking local, acting fast, and embracing an authentic story.

Use this checklist to build a crisis communications plan that will get your business through everything from crisis blips to catastrophes.

Take a look at the four communications trends we think should be on every B2B marketer's radar.

Media want information that contributes to the macro-issues of the day. This requires credible, current, and unique data. Learn how to succeed with data storytelling.

At the heart of every effective communications program is understanding how your brand is performing in the media compared to your competitors. This metric, called share of voice, often tops the list of a marketer’s target key performance indicators (KPIs). However, when not analyzed properly or not combined with other metrics that tell a more