Paid Analyst Relations: Optimizing Your ROI
If you're going to dedicate budget to a paid analyst program, you want to get the utmost value from it. Learn what type of paid engagements will move the needle for your brand.
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Using Twitter as a Media Relations Resource
Twitter can help you stay engaged, informed, and agile in your media relations strategy. Learn how you can adapt to an ever-changing landscape with these five tips.
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PR’s Guide to Media in 2021
What did 2020 teach us about the media – and how does that impact 2021? In this e-book, we share what a changed media landscape means for your PR strategy.
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What Marketers Need to Know About Independent Journalism
Pandemic layoffs forced many reporters to start their own ventures, giving rise to a new era of indie journalism. Here's what you should know about this growing trend.
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Setting Goals in Flux Times
Creating communications objectives without full clarity on business goals isn’t ideal, but it’s possible. Here’s why you should create simple objectives, even during flux times.
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