Paid Analyst Relations: Optimizing Your ROI
If you're going to dedicate budget to a paid analyst program, you want to get the utmost value from it. Learn what type of paid engagements will move the needle for your brand.
Using Twitter as a Media Relations Resource
Twitter can help you stay engaged, informed, and agile in your media relations strategy. Learn how you can adapt to an ever-changing landscape with these five tips.
PR’s Guide to Media in 2021
What did 2020 teach us about the media – and how does that impact 2021? In this e-book, we share what a changed media landscape means for your PR strategy.
What Marketers Need to Know About Independent Journalism
Pandemic layoffs forced many reporters to start their own ventures, giving rise to a new era of indie journalism. Here's what you should know about this growing trend.
Setting Goals in Flux Times
Creating communications objectives without full clarity on business goals isn’t ideal, but it’s possible. Here’s why you should create simple objectives, even during flux times.