2026 Communications Trends for B2B Tech and Energy Brands
INK leaders weigh in on the communications shifts will shape 2026, from AI to policy gymnastics, and how marketers can navigate them successfully.
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The BTB Reports
Your view into what’s driving the media and social conversation in our key industries.
Special Media Report: How the Data Center Story Is Evolving
Explore what communicators need to know when navigating the data center conversation. This special report uncovers trends, opportunities, and obstacles.
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4 Trends Shaping Today’s Energy Comms Strategies
Navigating new policies, growing demand, and public scrutiny, energy communicators must adapt to new channels, sharpen POVs, and engage nationally and locally.
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How B2B Companies Can Improve AI Search Visibility with GEO
With Generative Engine Optimization (GEO), companies can improve how they show up in generative AI tools like ChatGPT, Google’s AI Mode, and Perplexity.
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Regional Communications Are Now a Strategic Imperative
Regional communication strategies are essential because, while national narratives set the tone, regional strategies are what get things done.
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