What's driving B2B tech and energy conversations?

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Public RelationsContent Marketing

4 Trends Shaping Today’s Energy Comms Strategies

Navigating new policies, growing demand, and public scrutiny, energy communicators must adapt to new channels, sharpen POVs, and engage nationally and locally.

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social conversation in our key industries.

B2B Tech Energy

Article

AIPublic RelationsContent Marketing

How B2B Companies Can Improve AI Search Visibility with GEO

With Generative Engine Optimization (GEO), companies can improve how they show up in generative AI tools like ChatGPT, Google’s AI Mode, and Perplexity.

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Article

Public RelationsBrand Strategy

Regional Communications Are Now a Strategic Imperative

Regional communication strategies are essential because, while national narratives set the tone, regional strategies are what get things done.

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Article

Thought Leadership StrategyPublic Relations

SXSW: Building a Stand-Out Panel Submission

Getting a panel selected for SXSW is a balancing act of relevancy, impact, diversity of perspectives, and expertise. Here is how to shape a winning session.

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Article

Public Relations

Issues Management: How to Stay Ahead of Constant Change

Communications strategies that work today may not work months from now because employee and society’s attitudes may change tomorrow. We help brands stay ahead.

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Your view into what's driving the media and social conversation in key industries. The aptly named BTB is just one of the tools 
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