Methodology

At INK, we believe there’s always a better way. To find it, we created Be There Before®—our trademarked methodology for prioritizing proactivity.

We’ve honed Be There Before over more than 20 years, shaping it into a proprietary framework and company-wide practice designed to foster lasting partnerships, integrate communications across channels and drive measurable business impacts.

As the noise gets louder and the tech gets smarter, clients need partners with a proven method for helping their brands stand out in crowded markets. That’s Be There Before, only at INK.

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How It Works

Partnership

Partnership should be proactive. To us, this means the client should never have to ask. By using design-think techniques to uncover new ideas, structuring our teams with Be There Before certified practitioners across integrated communications specialties, planning and account leadership, and following a 360°program approach, we build partnerships immersed in proactivity.

Integrated Communication

We start with a clear plan: strategy that aligns with business goals, messaging that reflects the market, trend analysis that keeps us ahead of the conversation. This insight powers integrated programs designed to support the full funnel — getting in front of the right people, giving them a reason to care, and helping sales teams keep conversations moving.

And while the plan drives 80% of our execution, we are always looking for the thing we didn’t plan. In this way, we expect the unexpected, operationalizing our ability to be proactive.

Analysis

We believe that impact matters more than volume. At INK, analysis and reporting is anchored in business goals, with metrics chosen for impact, not vanity. We connect the dots between the data and the decisions it informs, giving our clients visibility into what’s resonating, what’s reaching the right audiences, and what’s driving results.

Our goal isn’t to report activity, but to uncover insight and sharpen our strategy. Our account planners lead this work, ensuring quality stays high and momentum stays strong.

Explore our Media Trend Analysis

Be There Before (BTB) media reports are one way we operationalize the Be There Before methodology for B2B tech and energy. Each month, we capture who is talking, what they’re talking about, and why, with INK’s proprietary analysis of established, emerging, and social media landscapes.

B2B Tech

June Report

Energy