Challenge
After seven years of publishing the State of Data Science (SoDS) report, Anaconda identified an opportunity to deepen insights as organizations moved from AI experimentation to production deployment. The company’s community of millions needed guidance on emerging challenges around governance, security, and responsible AI practices. The report had to reflect what the company wanted to achieve and what its audience cared about. The Bridging the AI Model Governance report stemmed from a similar goal to position Anaconda as a top expert in AI, data science, and machine learning. That’s a crowded space, so the new report sought to tackle AI governance, a less-covered but still highly valuable topic.
Solution
INK helped breathe new energy into the SoDS report with fresh questions and insightful year-over-year analysis. We studied intriguing results from previous reports and adjusted focus areas based on Anaconda’s new product roadmap and key industry conversations. To build on the momentum from SoDS, we also proposed and implemented the Bridging the AI Model Governance report, positioning Anaconda as a forerunner of a new critical component of AI usage. Both reports included survey activations, data analysis, subject matter expert interviews, content writing, and the design of the reports and complementary materials, such as social media assets and one-pager infographics.
We’re not just publishing research for the sake of it. We’re listening to what our users need and giving them practical guidance that helps them ship faster and build with confidence.
Alison Smith
Communications Director, Anaconda
Results
Anaconda saw impressive results with both reports. The 8th annual SoDS brought in nearly $123,000 in marketing revenue and over 800 sales accepted leads.
Upon launch, the debut installment of the AI Model Governance report was covered in Forbes and several trade publications, reinforcing Anaconda’s position as a trusted advisor for organizations navigating AI development, with insights cited by data science and AI leaders across industries. The reports also featured key Anaconda spokespeople offering expertise throughout, building their thought leadership presence and creating opportunities for additional media coverage and interviews.
