Research + Strategy Content Marketing

What CEOs are Reading and How to Make Sure It’s Your Marketing Content

By Paige Buescher

As the ultimate decision-makers, CEOs are fiercely pursued and valued by marketers. While gaining their attention isn’t easy, understanding their routines and the kind of content they consume is critical to capturing them. What information do they consider valuable? What are their biggest concerns? What social media channels do they prefer?

This e-book outlines the core components CEOs look for when interacting with content. Consider this your field guide to grab their attention.