What's driving data center conversations in media and on social?

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Insights for Tech + Energy Marketers

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Research + StrategyCreative + DesignContent Marketing

Designing Original Research in Content Marketing

Original research in content marketing is most effective when findings are paired with a creative presentation.

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The BTB Reports

Your view into what’s driving the media and  social conversation in our key industries.

B2B Tech Energy

Article

Public RelationsContent Marketing

4 Trends Shaping Today’s Energy Comms Strategies

Navigating new policies, growing demand, and public scrutiny, energy communicators must adapt to new channels, sharpen POVs, and engage nationally and locally.

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Article

AIPublic RelationsBrand StrategyContent Marketing

How B2B Companies Can Improve AI Search Visibility with GEO

With Generative Engine Optimization (GEO), companies can improve how they show up in generative AI tools like ChatGPT, Google’s AI Mode, and Perplexity.

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Article

AIResearch + StrategyContent Marketing

How to Use Generative AI in Your Marketing Workflow

Think of AI as a teammate – available to discuss questions, brainstorm and build on ideas. In marketing communications, having this can be a game changer.

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Article

AIAgency PartnershipContent Marketing

Q&A: The Impact of AI on Media and Marketing, With Pete Pachal

In this Q&A, Pete Pachal, founder of The Media Copilot, shares his expertise on how AI is transforming the media and marketing landscape.

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Introducing

The BTB

Your view into what's driving the media and social conversation in key industries. The aptly named BTB is just one of the tools  we use to Be There Before® for our clients. Click below to explore.