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Brand Voice Barometer

Answer these 10 simple questions to evaluate if your brand voice is resonating with your target audiences.

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Editorial Calendar Template

Clearly map out your plan for upcoming owned content – including publishing schedule, author logistics, audience targeting, promotion strategy, and more – using this fillable spreadsheet.

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Article

The Audio Boom: How B2B Marketers Should Plug In

As consumer preferences and listening behaviors shift, it's opening the door for B2B marketers to bring audio into the mix. Learn about the benefits of audio and how to use it both internally and externally.

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Article

How to Get Your Contributed Articles Published

Getting a contributed article published in today’s environment has never been trickier. Consider these four tips to ensure your content receives the attention it deserves.

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White paper

Reels to Reddit: Which Social Media Platforms Are Right for Your B2B Brand?

In this white paper, we explore nine social media platforms – LinkedIn, Facebook, Twitter, Instagram, YouTube, Pinterest, Reddit, TikTok, and Snapchat – through a B2B lens, so you know which to include in your social media strategy.

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