Is your brand voice rooted in empathy with your audience? Does it sound human? Is it inspiring, exciting, motivating?

If you answered ‘No’ to any of these questions, it might be time to revisit (and refresh) your brand voice.

Remember: Voice is an integral piece of your larger messaging strategy. Ensuring it accurately reflects your brand values — and shines through all of your marketing content — creates a cohesive and consistent brand story and identity.

Use this question guide to evaluate your brand voice and identify opportunities to make it more compelling and engaging for your target audiences.